Guess what Apple's 'Peek performance' tagline and artwork suggest

Apple has officially announced its first event of 2022, sending out invitations to the virtual event on March 8. As always, people are already speculating about what the invitation design and tagline might mean for the announcements Apple has planned for the event…

Apple Event: “Peek Performance”

3 The tagline for the invitation to the event on September 8th is "Peek performance." No, that's not a typo: Apple chose "peek performance," not "peak performance," which means something like "max performance." This seems to mean we'll get a "quick or sneaky" look at some kind of performance technology.

The obvious connection here is that "peep performance" refers in one way or another to 5G connectivity. At the March 8 event, Apple is expected to unveil the new iPhone SE and iPad Air, both of which are expected to support 5G connectivity. Apple used a similar "Hi, Speed" tagline when announcing the iPhone 12 series - the first iPhones to support 5G.

There are rumors that Apple is also planning to launch a series of new Macs with built-in Apple Silicon chips, two of which may be announced at the March 8 launch event. While details are unclear here, Apple is developing new M2 MacBook Pro and MacBook Air, as well as ultra-powerful Mac Pro and iMac Pro, as well as more powerful versions of the Mac mini.

The "Peek performance" tagline could be a reference to the possibility that Apple will offer a teaser ("peek") on one of its ultra-powerful new Mac Pro or iMac Pro models, even if they aren't ready to ship yet .

Then, there’s the AR/VR elephant in the room. In this case, "Peek" could be seen as a reference to Apple's rumored mixed reality headset, but unless Apple has a major surprise in store, that seems unlikely. Latest reports suggest that Apple Headset won't ship until the end of this year at the earliest. Additionally, any sort of teaser/preview will likely happen at the developer-focused WWDC, as Apple will need developers to adopt its realityOS platform for this headset to be successful.

As far as invitation design goes, this one is a little more mysterious than usual. I haven't seen any good speculation as to what colorful graphic design can represent. There's some obvious speculation, like new colors for the iPhone lineup or the iPad lineup, but other than that, things are pretty mysterious. We did put the design on the T-shirt, though.

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