How artificial intelligence can create the next blockbuster game

According to news on April 18, game companies stated that the technology behind ChatGPT will greatly accelerate game development, reduce costs, and help players interact with game characters in new ways.

In recent months, AIGC tools have become popular for their ability to create text, images and even music based on simple text prompts. Game development companies have used this technology for a variety of tasks, such as helping create virtual scenes and scripts, designing weapons and characters, and more.

Marija Radulovic-Nastic, chief technology officer for creative and development at Electronic Arts (EA), said: “All of our games are being considered for AIGC technology."

Electronic Arts is using this technology to quickly create digital sketches to visualize game levels, missions, and other feature ideas. These designs, which previously would have taken developers weeks to draw by hand, can now be completed in just a few hours.

Roblox is building its own AIGC tool for developers building games and other experiences for its platform. These tools allow you to quickly create new footage and actions on screen. Using simple text prompts, developers can transform a car's spray paint into a bubble shape and make it fly, without any programming required.

Roblox Chief Technology Officer Dan Sturman said: "Even if you have a lot of incredible ideas in your mind, they can quickly become a reality. You can use AIGC to create the materials you want. .”

Generative AI can also help developers build in-game soundscapes, simplifying the process of writing dialogue for background characters, such as the sounds of characters reacting to explosions.

Ubisoft recently launched Ghost Writer, an AI tool that can create first drafts of game dialogue. The company says it's one of the most laborious tasks for video game developers. In a blog post in March, Ubisoft said that the time and creative effort required to write the game's dialogue could be used to optimize other core plots.

Additionally, game companies can use AIGC to quickly give their games different looks based on seasonal changes. Playtika used the technology last month to add St. Patrick's Day graphics and replicate them into the popular game Bingo Blitz.

Despite these benefits, many game developers say they are approaching AIGC with caution. After Microsoft released a new version of its Bing search engine powered by ChatGPT technology in February, testers said they received inaccurate or strange responses. Developers are now concerned that similar results could occur in the dialogue of the games they create.

Another worrying issue is that using AIGC models to produce game characters, weapons and other content may encounter copyright issues, because AIGC models are usually trained on a large amount of publicly available text, code and images. Additionally, the technology could potentially allow different companies to create similar-looking games.

Some startups are trying to help game developers create original content, allowing them to train AI generators based on their own artwork and style. Scenario has developed its own platform based on AI generators such as Stable Diffusion and Midjourney for game studios to generate custom content.

Scenario CEO and co-founder Emmanuel de Maistre said: "We are entering an era of hyper-personalization of AI."

AIGC It’s also helping some small game studios do more with less. Electric Noir Studios uses ChatGPT and the audio tool Murf to create text messages and voicemails that serve as clues in its mobile game Dead Man's Phone. The company also used Midjourney to create realistic courtroom characters for its thriller game You be the Judge!.

Electric Noir Studios CEO and co-founder Nihal Tharoor said the company could not afford to hire actors, costume designers and other professionals to make the game and instead used AIGC technology allows "we can create high-quality games faster and cheaper."

However, industry executives say that AIGC will not completely replace humans because someone must enter the prompts and the results often need to be improved.

Demiurge Studios, a small game studio owned by Swedish media holding company Embracer Group, recently started using an AI art generator to help visualize ideas for new games. Albert Reed, the company's chief strategy officer, said they still need human employees to guide and check results. He said: "This is a tool to simplify the artist's workflow, but someone should guide the AI."

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