What's new in Microsoft Store on Windows 11?

Microsoft is putting a lot of new features into the Microsoft Store. These will benefit both end users and developers as the company continues its efforts to make the Store better for everyone who uses Windows.

One of the biggest highlights of these changes will be the new "Restore Apps" feature in the Microsoft Store on Windows 11. It will be connected to the user's Microsoft account, so after logging into a new Windows 11 PC, they can automatically restore the application with just a few clicks.

"To make it easier for customers to quickly and seamlessly transition to their new PCs, we will soon be testing a new feature in the Windows Insider Channel that helps customers automatically transfer their previous PCs from the Microsoft Store Installed apps are restored to new Windows devices,” said Giorgio Sardo, General Manager of Microsoft Store. "This will also help developers retain their customers without having to remind customers to re-download their apps."

The restore app feature will be located in the My Library section of the Store app. Those transitioning from an older device to a new Windows 11 device will find this feature very useful. This is especially useful for those who frequently change devices and use multiple machines (even virtual machines), as there is no longer a need to manually install applications.

Microsoft will also prioritize apps in the Store by making them more discoverable for Windows 11 users. When ready, Windows 11 users will see a list of Microsoft Store apps instead of third-party websites when they use search to find apps. Soon, Windows Insiders will be able to use this new feature in the Start menu.

Microsoft also surprised developers by removing the waitlist for Win32 apps and opening the store to everyone. This will make submitting unpackaged Win32 applications more convenient, especially for independent developers. With this, the store is expected to accumulate more apps faster.

Microsoft has other new features specifically for developers, such as automatic store app submission, a new analytics dashboard, Win32 app discoverability options, a new advertising platform for app promotion, and The ability to reply to comments on Win32 applications.

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