Less than seven days after the war started, Musk and Apple 'reconciled' at the speed of light! Academician Ma: Thank you for the return of my father, the biggest funder!

Recently, Musk has had a good deal with Apple, one of the most unprovoked giants in the technology circle.

However, after all, Academician Ma is a master in the business world, that is, he is very particular about making gestures and finishing his words. Although what he said on Twitter is ugly, he is very particular about how he handles things and finishes speaking harshly. Come and communicate in person immediately.

We are all businessmen, so there is no need to have an overnight feud.

Musk fired: Apple invests less in advertising and collects more commissions

Speaking of which, Academician Ma’s dissatisfaction with Apple is concentrated in two areas: Points:

First, it accuses Apple of hating freedom of speech. In fact, it is because Apple invests too little in advertising on Twitter. ​

Before Musk took over, Apple had been one of Twitter’s largest advertisers, advertising on Twitter every year The total advertising value once exceeded 100 million US dollars. Twitter also set up a special docking team to contact Apple's advertising business and receive proper VVIP treatment.

Musk said that Apple has basically stopped advertising on Twitter.

It is indeed an indisputable fact that Apple’s advertising on Twitter has been visibly reduced after Musk’s acquisition.

Apple spent an estimated $131,600 on Twitter ads between Nov. 10 and Nov. 16, down from Oct. 16 to Nov. 16, according to ad measurement firm Pathmatics. $220,800 during October 22, a week before Musk completed the Twitter deal.

Musk was puzzled by this and shouted to Apple CEO Cook from a distance: What’s going on?

Another dissatisfaction of Musk is that the 30% "application tax" charged by Apple's App Store is too harsh. No geese have ever plucked their hair like you. We develop Twitter’s iOS app. When users download it, you directly take away 30% of it. Is this reasonable?

The implication is that Apple has made all the money by relying on its platform. Doesn’t this affect my monthly membership fee of 8 US dollars?

Musk once declared that he would rather "go to war" with Apple than pay this money.

According to Apple's current policy, third-party applications need to use the payment system within Apple's App Store. The system initially takes 30% from the payment and 15% after the first year.

Musk called this part of the money a "30% secret tax" in his tweet, but this is really not a secret. This policy has been publicly implemented for many years.

As early as the Steve Jobs era, Lao Qiao himself said on the stage during the press conference that splitting accounts between 30 and 70 was fair and reasonable.

This tweet was later listed as a "rumor warning" by Twitter itself. I don't know if it was Boss Ma's own instruction, for the future Leave a way out, after all, it is not good to completely break up with Apple.

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The bosses met and the misunderstanding was resolved!

Sure enough, a few days after these tweets were released, Musk went to Apple headquarters in person to meet with Apple CEO Tim Cook. The world's richest man paid a personal visit, and Cook was naturally generous. The two parties had a great discussion, and there was no sign of the tensions just a few days ago.

# Musk said, "This was a good conversation. We resolved the "misunderstanding" about Twitter possibly being removed from the App Store. , Cook's attitude is very clear, that is, Apple has never considered doing this. 》

Musk expressed his gratitude online: Thank you to the big donors for returning!

You cannot believe everything Musk said on Twitter.

Data shows that on the same day that Musk attacked Apple, Apple also spent $84,000 on advertising on Twitter. The day before that, Apple had spent more than $100,000 on advertising on Twitter.

According to internal documents cited by The Washington Post, Apple was Twitter's top advertiser in the first quarter of 2022, accounting for 4% of the entire company's revenue during the period, totaling $48 million.

Although Apple’s spending on Twitter has decreased slightly recently, spending $1 million in a single month is far from the “basically stopped” that Musk said.

After Musk and Cook met and announced that "the misunderstanding was resolved," the former said that Apple has fully resumed advertising on Twitter.

Bloomberg reported that on December 3, local time, Musk specifically tweeted to thank the funder’s father for this matter, and called Apple “Twitter’s largest advertiser.” Later, he said "Thank you advertisers for coming back to Twitter."

In fact, in order to win back the hearts of the funders, Musk also racked his brains. Twitter last week launched its largest advertiser discount program in history, giving brands additional impressions if they spend a certain amount of money on ads.

Taking domestic customers in the United States as an example, if they spend more than US$500,000 on Twitter advertising, they can enjoy additional value-added services of the same amount, with a maximum value-added of US$1 million. In theory, if you spend $1 million on advertising on Twitter, you can actually get $2 million worth of advertising services. Buy one, get one free.

At this point, the "small friction" between Musk and Apple has come to an end for the time being, and the two parties have reconciled. But for Musk, with Twitter as a social platform at hand, it will only take a minute to do something in the future.

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