Are CMOs missing the AI boat?
Sam Altman, CEO of OpenAI, said, “Just 10 years ago, some conventional wisdom was that AI would impact physical labor first, then cognitive labor, and then eventually It will do creative work. Now it seems that it will develop in the opposite order, so ChatGPT can become popular."
So far, many people have some understanding of ChatGPT. This natural language processing tool developed by OpenAI has aroused great interest and increasing attention. People are using this free tool to generate text summaries of YouTube videos, write resumes, generate and improve code, submit academic assignments, create industry reports, make holiday shopping lists, and do just about anything one can imagine.
But surprisingly, many CMOs still don’t pay attention. What this boils down to is that there are a number of factors that prevent top marketers from using ChatGPT and other advanced AI tools as they work, curate content, and strategize all the time.
Survey shows that CMOs at large tech companies are not using AI tools, and CMOs at small and mid-sized companies don’t know how to make the most of these tools. Many CMOs seem content with the status quo and continue to hire marketing experts and agencies who deliver products and services at higher prices. On the other hand, smaller, forward-thinking businesses with limited budgets and fewer people need to adopt AI tools. This is where ChatGPT can change the game.
If people are curious about what to do with ChatGPT, they can find out based on the prompts they enter—CMOs and marketers are not considered tool users at all. To support this notion, experts asked ChatGPT, “Are CMOs in large enterprises using their AI capabilities to streamline their work and produce better results?” The response was, “Most CMOs currently are Not using it.”
The current situation is alarming and CMOs shouldn’t wait
CMOs should quickly master every AI tool they adopt. Smart technologies like AI can help balance the CMO’s experience and creativity with data-driven insights and academic resources. These AI engines are capturing vast amounts of data from everywhere, helping businesses save time and money and helping executives make bolder decisions. Who doesn’t want to experience it for themselves?
Many people have no doubts about this technology. These technologies can be used to:
- Improve marketing content and build better relationships (26 different languages).
- Write an engaging title.
- Create engaging social media posts.
- Generate video and podcast scripts.
- Draft a creative brief.
- Write advertising copy.
- Inject SEO content into your online efforts.
- Conduct top-notch market research.
- Identify new trends.
- Measure activity effectiveness.
- Bidding on programmatic media buying.
- Identify messages that resonate with your target audience to increase ROI.
There are countless things marketers can do with artificial intelligence.
The industry expert said that since he started using artificial intelligence technology, he has received a lot of help in writing articles or creating content. Artificial intelligence can do these things, and it’s a lot of fun!
Industry experts have been experimenting with innovation, accelerating and executing campaigns, generating new ideas, reducing time to market, and also discovered several new ways to execute marketing strategies. For example, you can use Star Story Solution or Rule of One Framework to create content, Growth Pyramid Framework or Growth Hack Canvas Framework to prioritize growth opportunities, etc.
The power of generative AI tools such as ChatGPT is immense, as long as one knows how to write powerful prompts.
Looking ahead, CMOs must reimagine how their marketing teams operate. When CMOs delegate low-level tasks to AI, they can spend valuable time on work that leverages human ingenuity and creativity. Artificial intelligence will provide a foundation for people to build content and marketing. It will help CMOs more effectively leverage their teams’ existing skills and free them up to learn new ones. Investing in people who are adept at using AI will be key to taking marketing to the next level, gaining access to more budget and making customers happy by giving them the product or service they want.
Digital B2B marketing has changed over the past five years, and all marketing campaigns now include a significant digital component. Where there is an imbalance between investment and results, AI can fill in the gaps, pave the way, and enable CMOs to drive their businesses forward.
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