Here are seven key steps to getting your app to the top of the App Store

Downloads required to reach the top of the App Store

Sensor Tower data shows that the average daily downloads required to qualify for first place have climbed from 114K in 2019 to around 156K today.

Things are a little easier with the game.

The median number of installs required for a mobile game to reach No. 1 on the U.S. App Store and Google Play fell year over year. Year-to-date, the iPhone game must reach 93,000 units, down 46% from 171,000 in 2019; on Android, a median of 37,000 installs will be required to reach No. 1, down 68% from the 114,000 required in 2019.

A similar trend is seen in the top 10 of the U.S. App Store and Google Play; non-game iPhone apps face higher boundaries in both markets than their Android counterparts or mobile games. Year-to-date, a non-gaming iPhone app would need about 52,000 installs on any given day to crack the top 10. This was a 2% increase compared to 51,000 in 2019.

On Android, non-game apps must be downloaded approximately 29,000 times to break into the top 10 in 2022, down 9% from 2019. This is the lowest threshold ever, including in 2019 and before.

But as TechCrunch reports, downloads alone don’t get the job done.

In the early days of the App Store, Apple quickly realized that downloads alone made it easy for developers to earn their first spot through purchases.

Then it expanded its ranking algorithm, making it more complex — and more mysterious. Another company, Apptopia, believes it has reverse-engineered the current version of the algorithm, which is said to take into account a number of factors such as speed, app usage, number of new users, and more. Six additional criteria Total time)

Speed ​​of download/engagement (assuming using 4-7 day moving average)

Secondary components are said to be:

• Application Store Rating
• User Review Volume

Keyword Relevance

Uninstall

• The company further studied the star rankings:
• To understand the impact of ratings on store rankings, we conducted a 60-day sample size of the top 200 iOS App Store and Google Play Store apps in the U.S. and their respective star ratings in 2021.
• In our sample of 200 iOS apps, we found an average of 192.5 apps rated 4 stars and above. This is the result of the vast majority (96%), so we can conclude that as a highly rated app, it is important to always be rated in the top 200 apps. Doing the same for Google Play, the average is 138.2, so ratings appear to have less of an impact on rankings, but the majority (69%) of the top 200 have ratings of 4 stars and above.

But sudden popularity can have a hidden sting.

When an app has a surge in downloads and reaches the top of the charts, we typically see an increase in negative reviews because more users = more discovered for the app that cannot be tested extensively mistake.

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