What are the optimization techniques in website construction?

Many SEOers know the truth that "content is king and external links are king", but how do they understand "content"? Some SEOers think that content refers to the original articles on the site. This is understandable because it is indeed a basis for website construction. In fact, the content has a wider scope. The following will focus on this "content" to carry out on-site optimization. tricks.

First: URL path design

Why should we put the URL higher? This is because URL path design is very important. Users need to go through the path to access the website, so a reasonable URL design is not only convenient for users to view, but also conducive to search engine inclusion and improves search engine friendliness. If the URL design of the website is unreasonable, it will naturally affect the inclusion of the website by search engines, and will also have a great impact on the optimization work in the later stages of website construction. Therefore, it is recommended that Seoer URL is preferably in the form of Html.

Second: The navigation structure must be clear and reasonable

An integral part of on-site optimization work is the optimization of navigation. Navigation optimization can bring weight to the keywords in the site and provide a better user experience. For small websites, such as corporate websites, blogs, etc., you can generally use a flat tree structure and implement the three-click principle to reduce the depth of spider crawling, which can make the articles on the site more conducive to search engines. included, and it is easier for users to find and read.

Third: External calls to js and css

Although search engines are constantly improving, no one can guarantee that search engines can understand js. Therefore, it is better to call js and css externally when designing. When a spider crawls a page, it does not like too many js and css codes. If too many js and css codes are added to the articles of the html website, this will seriously affect the crawling speed of the spider, causing the page to be very complex. It is difficult to be indexed by search engines. Therefore, using external calls to js and css is a very good solution.

Fourth: Arrangement of anchor text in the site

Placing anchor text in the site is very important for the keywords of the website. When the core keywords appear for the first time in the articles on the site, an anchor needs to be made. The text points to the homepage, which can not only increase the weight of the homepage, but also improve the ranking of keywords on the homepage. The arrangement of anchor text must be reasonable, and excessive optimization must be avoided, otherwise it will bring down the authority of the website.

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