Implement WeChat public account user analysis in PHP

With the popularity of WeChat official accounts and the continuous growth of the number of users, more and more companies and individuals have begun to pay attention to the user analysis of WeChat official accounts. By analyzing the user behavior and data of WeChat official accounts, we can better understand users' preferences and needs, thereby improving the content and services of the official accounts, and increasing user stickiness and retention rates.

To implement WeChat public account user analysis in PHP, you can use the official interface provided by the WeChat public platform. By obtaining users' basic information and attention behaviors, you can quickly and accurately conduct user analysis and precision marketing. Below we will introduce how to use PHP to implement WeChat public account user analysis for the reference of the majority of developers.

1. Obtain basic information of WeChat public accounts

Obtaining basic information of WeChat public accounts is a necessary prerequisite for user analysis. Only by understanding the basic information of public accounts can we better analyze the users of public accounts. Behavior and data. To obtain the basic information of a WeChat public account in PHP, you can use the access_token provided by the WeChat public platform and obtain the public account information by sending a GET request. The specific operations are as follows:

1. First register on the official website of WeChat public platform and log in to the developer account, create your own public account, and obtain the AppID and AppSecret of the public account.
2. Send a GET request through the curl function in PHP to obtain the access_token:

function get_access_token($appid, $appsecret) {
    $url = "https://api.weixin.qq.com/cgi-bin/token?grant_type=client_credential&appid=".$appid."&secret=".$appsecret;
    $result = curl_get($url);
    $access_token = json_decode($result, true)['access_token'];
    return $access_token;
}

3. Use the obtained $access_token to send a GET request to obtain the basic information of the public account:

function get_official_account_info($access_token) {
    $url = "https://api.weixin.qq.com/cgi-bin/account/getaccountbasicinfo?access_token=".$access_token;
    $result = curl_get($url);
    $official_account_info = json_decode($result, true);
    return $official_account_info;
}

2. Obtain the list of users following the WeChat public account

In addition to obtaining the basic information of the public account, it is also necessary to obtain the fan information of the public account in order to conduct user behavior analysis and data statistics. To obtain the list of users following a WeChat public account in PHP, you can use the official interface provided by the WeChat public platform to obtain the user list by sending a GET request. The specific operations are as follows:

1. Use $access_token to send a GET request to obtain the user list:

function get_follower_list($access_token, $next_openid = "") {
    $url = "https://api.weixin.qq.com/cgi-bin/user/get?access_token=".$access_token."&next_openid=".$next_openid;
    $result = curl_get($url);
    $follower_list = json_decode($result, true);
    return $follower_list;
}

2. According to the returned result, if there is a next_openid field, continue sending GET request to obtain the user list on the next page until all user information is obtained:

$follower_list = [];  // 存储所有用户信息
$next_openid = "";  // 初始值为空

do {
    $result = get_follower_list($access_token, $next_openid);
    $next_openid = $result['next_openid'];

    if(isset($result['data']['openid'])) {
        foreach($result['data']['openid'] as $openid) {
            // 获取用户详细信息
            $follower_info = get_follower_info($access_token, $openid);
            $follower_list[] = $follower_info;
        }
    }
} while($next_openid != "");

3. Obtain the detailed information of the users followed by the WeChat public account

In addition to obtaining the user list, you also need to obtain Detailed information about each user for more detailed user analysis and data statistics. To obtain the detailed information of users following WeChat public accounts in PHP, you can use the official interface provided by the WeChat public platform to obtain user detailed information by sending a GET request. The specific operations are as follows:

1. Use $access_token and $openid to send a GET request to obtain user details:

function get_follower_info($access_token, $openid) {
    $url = "https://api.weixin.qq.com/cgi-bin/user/info?access_token=".$access_token."&openid=".$openid."&lang=zh_CN";
    $result = curl_get($url);
    $follower_info = json_decode($result, true);
    return $follower_info;
}

2. Get user details based on the returned results, including User nickname, gender, city, province, country, language, attention time, etc.:

$follower_info = get_follower_info($access_token, $openid);
$nickname = $follower_info['nickname'];
$sex = $follower_info['sex'];
$city = $follower_info['city'];
$province = $follower_info['province'];
$country = $follower_info['country'];
$language = $follower_info['language'];
$subscribe_time = $follower_info['subscribe_time'];
$remark = $follower_info['remark'];
$groupid = $follower_info['groupid'];

4. WeChat public account user analysis application scenarios

Obtain the WeChat public account through the above method With basic information, following user lists and user details, we can conduct refined user analysis to better understand user groups and needs, help adjust and optimize the content of public accounts, and improve user stickiness and retention rates. The specific application scenarios are as follows:

1. User interest analysis: Understand the user’s interests, hobbies and needs through the user’s attention behavior and user profile, develop personalized recommendations and content plans based on user needs, and improve user click-through rates and conversion rate.
2. User churn analysis: Find out the commonalities and patterns of lost users through factors such as user attention time, following behavior, and unfollow time, and formulate targeted user retention strategies and re-attraction plans to improve user retention rates and activity.
3. User interaction analysis: Through the interaction methods and user participation of WeChat public accounts, understand user participation hot spots and word-of-mouth communication, optimize interaction methods and activity plans, and improve user participation and activity.

4. Summary

Through the above method, we can implement WeChat public account user analysis in PHP, help the public account better understand user needs and interests, and improve user retention and Activity. At the same time, in practical applications, it is necessary to adjust and optimize according to the actual situation of the official account to continuously improve the user experience and interactive effects, thereby enhancing the brand influence and user loyalty of the official account.

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