Douyin proposes AIGC related specifications! AI-generated content must have relevant identification and virtual humans must register

The rapid development of artificial intelligence technology has brought more possibilities to the Internet industry. Especially in the field of content creation, generative artificial intelligence technology lowers the threshold of creation, enriches the Internet content ecology, and brings new changes and opportunities to information production and dissemination. But at the same time, the content generated by artificial intelligence is difficult to identify, and it also brings problems such as false information and infringement.

In order to solve these problems, Douyin has proposed eleven platform specifications and industry initiatives. According to the "Douyin and His Friends" public account, first of all, Douyin stated that it will be people-oriented, and creations assisted by new technologies should respect and fully protect personal rights and interests. Secondly, Douyin encourages the creation of high-quality content and prohibits the publication of illegal content, regardless of whether the content uses new technologies to assist its creation. Finally, Douyin insists on truth and beauty, and new technology-assisted creation should avoid the production and dissemination of false information.

For specific operations, publishers should prominently mark content generated by artificial intelligence to help other users distinguish virtuality from reality, especially Confusing scenes. Publishers are also responsible for the consequences of AI-generated content, regardless of how the content was generated. At the same time, virtual humans need to register on the platform, and users of virtual human technology need real-name authentication. In addition, it is prohibited to use generative artificial intelligence technology to create and publish infringing content and content that violates scientific common sense, engages in fraud, and spreads rumors. Once discovered, the platform will impose strict penalties.

In addition, Douyin stated that the platform will also manage issues arising from artificial intelligence-generated content, while providing technical capabilities to fully protect the rights and interests of users. The platform will provide unified artificial intelligence-generated content identification capabilities to help creators mark and facilitate users to distinguish. The platform will also provide the ability to register virtual people and protect registered virtual person images. At the same time, the platform will provide user feedback channels to facilitate users to report illegally generated content.

Douyin finally calls on other providers of generative artificial intelligence technology to prominently mark the generated content to facilitate public judgment. (Jiang Miao)

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