Will Apple products increase prices? Tim Cook: Everyone is feeling the pressure of inflation

The U.S. price index rose by 7% in December last year, a 40-year high. After Apple announced its last quarter results, Apple CEO Tim Cook mentioned inflationary pressures in an interview with CNBC's Julia Boorstin.

#Tim Cook said Apple will price products based on their value and is paying attention to inflationary pressures. He also pointed out that everyone is feeling the pressure of inflation.

TSMC has earlier increased Apple’s chip foundry fees. Logistics freight rates have also been rising recently. Apple CEO Tim Cook said that they are aware of the existence of inflation and incorporate it into the calculation of gross profit margin. Although the results show that Apple's gross profit margin is still rising.

However, Tim Cook has not ruled out the possibility of increasing product prices. In fact, although it has not increased prices in the United States, Apple has increased prices in Turkey and other regions where currency prices have plummeted.

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