Apple Might Discontinue Old AirPods When It Releases New AirPods, Or You Won't Buy

When Apple releases a new product in a certain lineup, it usually takes one of two routes. It will either discontinue the previous generation model or discount it and continue selling it. Companies often choose the latter option when new equipment undergoes significant changes or increases in price. This allows people to choose between improved, more expensive models or classic, cheaper models. When it released the AirPods 3, Apple discounted the second-generation headphones and continues to sell them. While understandable, this also led to an unexpected drop in demand for the latest AirPods. There's no way to justify paying the extra for the added features of the third-gen package. According to reports, the company plans to discontinue the first batch of AirPods Pro after launching the second-generation model.

AirPods 3 orders fell by more than 30% in the second and third quarters of this year. Weak demand for the latest AirPods may be because the previous-generation AirPods 2 are still on sale at a lower price. Therefore, Kuo believes that Apple will discontinue the original AirPods Pro once the second-generation model is released to avoid weak demand for them. As analysts say, we could see new AirPods Pro models as early as later this year.

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