Tesla CEO Musk announces first attempt at traditional advertising

According to news on May 18, Tesla CEO Elon Musk Musk announced at Tesla's annual shareholder meeting that he plans to use traditional advertising to promote Tesla vehicles, marking the first time Tesla will showcase its products, including Model 1, in TV or online ads. Y and the upcoming Cybertruck pickup truck. The move is a major shift for Musk, who has relied on his unique appeal and social media spread to generate free publicity.

Musk said at the conference: "We will try a little advertising and see how it works." He predicted that the macro economy will be under pressure in the next year, and Tesla will also face the challenge of intensified competition, so Advertising becomes a necessity. Tesla has lowered vehicle prices in some major markets in response to pressure from rivals.

Tesla has not used traditional advertising methods, but has used Musk's own influence and the enthusiasm of Tesla users to carry out free publicity. However, as competition intensified and market demand continued to grow, Tesla decided to try using advertising to clearly communicate the benefits of its products, especially technological ones.

ITBEAR Technology Information reported that Tesla has not announced a clear advertising plan and budget. Ad industry executives and investors are expected to believe Tesla may find innovative and unique ways to showcase its disruptive technology and personal appeal. Some have speculated that Tesla could create memorable TV ads similar to Apple's "1984" Macintosh commercials, showcasing its products through a minimalist and futuristic style.

With people's extremely divided opinions on Musk, there is some speculation whether he will appear in the ads personally, but this approach may bring certain risks. Some experts believe Musk can convey Tesla's brand strengths in other, more engaging and contagious ways than relying solely on his personal image.

Tesla spent significantly less on advertising in the United States last year than Ford, Toyota and General Motors. Tesla is likely to become an important client for top ad agencies due to its increased advertising efforts.

Overall, Tesla's decision to try traditional advertising is seen as a positive sign, showing that the company is aware of the threat from competitors and wants to use advertising to highlight the differentiation of its products. Tesla will emphasize its environmentally friendly philosophy and future-oriented car image to attract more consumers. Rewritten: Tesla will emphasize its environmentally-friendly philosophy and futuristic approach to vehicle design in order to attract more consumers..

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