Under the monopoly of Apple and Android, brands such as BlackBerry and Windows are gradually disappearing

News on May 18, recently, Apple announced its latest financial report. When the financial report was released, Apple CEO Tim Cook mentioned that more and more Android users are choosing to switch to iPhone, and this decision will help consolidate Apple’s position in the market. Now, three-party data also provides further support for Cook’s statement.

According to Counterpoint released on May 9 Research data shows that the shift of Android users to the iOS platform has further consolidated Apple’s share of the US market. This study pointed out that in the past year, from March 2022 to March 2023, up to 15% of iPhone purchasers previously used Android phones. Compared with the same period last year, 11% of new iPhone users came from the Android camp.

At the same time, the CIRP report pointed out that Apple’s user loyalty performance is good. According to ITBEAR technology information, 83% of new iPhone users have always used iPhone in the past, rather than switching to Apple from other brands. According to this data, Apple’s user loyalty has improved significantly compared with 2015, from 69% at that time to 83% now.

In addition, we can also clearly see from these data that the monopoly position of the two major platforms of Apple and Android has caused former competitors such as BlackBerry and Windows to basically disappear from the market.

Through the support of these data, Apple's market position is further consolidated, and Cook's decision proves the effectiveness of attracting Android users to switch to iPhone. For Apple, the increase in user loyalty has also solidified a solid foundation for its brand. We can expect Apple to continue to stay ahead of the competition as technology continues to evolve and innovate.

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