Baidu Vice President Ma Jie resigned, Baidu's 'Xirang' business faces future difficulties

Recently, Ma Jie, head of Baidu’s “Xirang” business, resigned from his part-time job as vice president. Although the Xirang team has not been officially disbanded, some employees have begun to transfer or leave due to uncertain future prospects.

According to insiders, it is difficult for the Yuanverse business to find a profit model in the short term, and its profitability is relatively weak. In addition, Baidu pays more attention to artificial intelligence and graphics computing accelerator (AIGC)-related businesses, and its investment in the Metaverse business has decreased. This is also the main reason why Xilang's business has been marginalized.

As of now, Baidu has not responded to this news.

It’s remarkable that the much-talked-about concept of the Metaverse has received a lot of expectations. However, while the Metaverse concept has great potential, it still faces challenges in terms of commercialization. Addressing the technical complexity, capital investment, and user acceptance issues involved will take time and effort. Baidu's strategic adjustment may be a decision made in the context of facing this reality.

This resignation also triggered discussions about Baidu’s future development direction. As one of China's largest Internet companies, Baidu's shift to AIGC-related businesses means that it is paying more and more attention to areas such as artificial intelligence and graphics computing. This may bring more business opportunities to Baidu.

However, there are still many uncertainties about the future of the Xirang team. There are still doubts about whether Xirang's business can continue to maintain its original scale and development momentum because of Ma Jie's resignation and employee turnover. Industry experts are paying close attention to Baidu's further initiatives and decisions regarding Xirang team members and related business development.

Although the prospects of the Xirang team are still unclear, Baidu, as a company with rich technical strength and resources, still has the opportunity to open up new fields and achieve new breakthroughs through strategic adjustments and innovations in the future. . We will continue to pay attention to the latest developments in Baidu and its business development.

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