News on May 23, according to the latest reports, Microsoft’s plan to acquire gaming giant Activision Blizzard for nearly US$70 billion has been unconditionally approved by China’s State Administration for Market Regulation. Players and industries around the world are extremely concerned about the news that Microsoft suddenly announced in January last year. However, the acquisition still requires approval from multiple countries.
According to ITBEAR Technology Information, China’s State Administration for Market Regulation reviewed Microsoft’s proposal to acquire Activision Blizzard and made an unconditional approval decision. The news has been confirmed by a Microsoft spokesperson, who said: "China's State Administration for Market Regulation has unconditionally approved our acquisition proposal for Blizzard Activision." This covers approval decisions in 37 countries (regions), including the European Union, Japan and other jurisdictions, and touches more than 2 billion people. The acquisition, along with our recent commitment to the European Commission, will provide consumers around the world with a richer selection of games on more devices. ”
Activision Blizzard has also responded positively to this, stating that they attach great importance to the Chinese market and will bring more choices to Chinese players.. An Activision Blizzard The spokesman said: "We welcome China, as do dozens of other major countries, to more competition within the gaming industry, and we are pleased that China's State Administration for Market Regulation made the right decision based on facts and data to unconditionally approve Our merger with Microsoft. We recognize the importance of the China market, where we have many players and employees, and look forward to providing them with greater choice and benefits through this acquisition. ”
Although Activision Blizzard’s acquisition has been approved by most countries, the UK Competition and Markets Authority (CMA) has rejected it, and the US Federal Trade Commission (FTC) is also preparing to File an appeal. These objections may have a certain impact on the progress of the acquisition.
It is noted that even if Activision Blizzard re-enters the Chinese market, it will be difficult for them to restore their previous position. Activision Blizzard faces a major Challenges, measures need to be taken to rebuild reputation and influence in the Chinese market.
With further approval of Microsoft's acquisition proposal of Activision Blizzard, this merger is expected to bring more game choices to global players and promote More competition in the gaming industry. We will continue to pay attention to the progress of this acquisition to understand the impact of the final result on the gaming industry and players.
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