'AI Stefanie Sun” sparks discussion on AI avatars Wanxing broadcasts JD.com's Yun Yanxi and others' exploration of new paradigm of AI digital human + e-commerce

2023-05-17 11:22:14 Author: Song Junyi

Recently, the "unpopular singer" Stefanie Sun suddenly became popular on the entire Internet in the form of "AI Stefanie Sun". Currently, there are nearly a thousand videos related to "AI Stefanie" on Bilibili, and the cover songs include folk songs, nursery rhymes, animation theme songs, pop songs and many other types. Netizens have said that the voice of "AI Stefanie Sun" has reached the level of being fake and real.

While "AI Stefanie Sun" is becoming popular, many people are using related technologies to generate income. Recently, a Snapchat internet celebrity named Caryn Marjorie used AI technology to create her own AI clone "Caryn AI". The internet celebrity said that fans can pay to interact with the AI ​​version of themselves. Currently, Caryn AI is dating more than 1,000 boyfriends at the same time. It is predicted that when the AI ​​substitute comes online, Caryn's annual income will reach US$60 million per year (approximately 417 million yuan).

"AI Stefanie Sun" explodes on the Internet

In fact, "AI Stefanie Sun" and "Caryn AI" are both formed by collecting personal voice, text, images and other materials and training them through open source generative training models. They are one of the "AI clones" branch. Digital human form is often used for AI avatars to appear in front of users. This form is not limited to sounds and words.

AI clone shows huge market potential, and the C-side is just one application scenario of AI clone. "AI", represented by AI clones and its extended AI virtual human technology, has become one of the focuses of securities analysts in recent times. According to Guohai Securities, AIGC technology will be used in areas such as digital human generation, short video marketing and virtual anchors.

In terms of short video marketing, although short videos have become a popular direction in the field of digital marketing due to their richer content carrying capacity and stronger sensory stimulation compared with graphic and text forms, their high production costs have also made the market The barrier to entry is too high. Caitong Securities pointed out that AIGC has performed well in both "cost reduction" and "efficiency improvement", and at the level of short video marketing, AIGC's advantages of "cost reduction and efficiency increase" are very intuitively reflected.

Take the AIGC product "Wanxing Broadcast" recently launched by Wanxing Technology (300624.SZ), a listed company in the A-share market for creative software, in the field of overseas short video marketing as an example. In overseas short video marketing, common problems include difficulty in finding foreign actors, difficulty in adapting to multiple languages, long production cycle, and high cost. Through AIGC technology, Wanxing Broadcast has greatly reduced the cost of generating a short video for overseas marketing, and also improved the production efficiency of short videos for overseas marketing.

Wanxing Broadcast, a subsidiary of Wanxing Technology, has released iOS/Android versions. Users can search for the product name to download the experience

Through leading AI technologies such as adversarial generation, lip shape migration, and mouth shape correction, Wondershare Technology has created digital human images of more than 60 nationalities that are comparable to real people, covering a wide range of people, including men, women, old and young, as well as people at home and abroad, with a variety of skin colors. In addition, Wanxing Bobao has collaborated with overseas and local design experts to produce hundreds of sets of professional-grade hot-selling video templates and 100,000 resource materials, which can meet the needs of various industries.

There is no need to spend high prices to hire foreign actors to appear, nor do they need to purchase professional equipment for any shooting and recording. Cross-border e-commerce companies only need to use the powerful hundreds of sets of professional-level scene templates in Wondershare, as well as ultra-realistic and more With the national AI digital human function, you can "generate a marketing video" for just a few yuan, which is expected to save more than 80% of the budget and greatly improve the efficiency of video production. It is understood that Wanxing Bobao, a subsidiary of Wanxing Technology, has released iOS and Android versions. Users can search for the product name and download it to experience it.

Wanxing Broadcast provides hundreds of professional-grade popular video templates, which greatly improves the efficiency of video production

The virtual anchor e-commerce live broadcast derived from AIGC has successfully occupied a place in the field of live broadcast delivery. Guohai Securities research report pointed out that the 24-hour standby feature of virtual humans can fully meet the shopping needs of consumers during unmanned live broadcast periods such as at night, and promote GMV growth. The brand owns the avatar's personality and data content, so there will be no personality collapse or knowledge errors.

At present, JD Yanxi virtual anchor has been widely put into use, and has achieved a 95% reduction in live broadcast costs, an average GMV increase of more than 30%, and a daily increase of millions of GMV.

The virtual anchor developed by Xiaobing Company focuses on cross-border e-commerce live broadcasts. It embeds the same image into different language types, enabling the same anchor to live broadcast in multiple languages, effectively solving communication barriers caused by language differences and reducing search problems. The cost of local anchors and anchor training and learning. At present, the company's virtual anchor has been used in TikTok cross-border live broadcast.

According to IDC predictions, China’s AI digital human market size will reach 10.24 billion yuan in 2026. From what angle should we enter this blue ocean market? Wondershare Technology, JD.com, XiaoIce, etc. have taken the lead in giving their own answers, but the results have yet to be tested by the market.

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