Li Auto released its financial report for the first quarter of 2023: net profit of 930 million yuan, performance reaching a record high

Recently, Li Auto released its financial report for the first quarter of 2023, announcing that it had achieved a historic breakthrough. This quarter, Li Auto achieved record-breaking financial data in terms of revenue, operating profit, net profit and gross profit. Li Auto's financial reports are prepared in accordance with U.S. generally accepted accounting principles. As of the end of March this year, the company had turned a profit and earned a net profit of 930 million yuan.

At the same time, Li Auto has also successfully delivered more than 50,000 new cars, firmly ranking among the top three domestic new energy brands with sales of more than 200,000 yuan, with a market share of approximately 11%. These achievements have made Li Auto the only profitable company among new power car companies.

However, although Li Auto achieved promising sales results in the first quarter, whether the treatment of front-line sales staff has also improved is a question worthy of attention. According to feedback from some sales staff, Li Auto has different commission methods for different models. Models with better sales have lower commissions, while models with poor sales have relatively higher commissions. In addition, the remuneration package of sales staff at Li Auto Company includes basic salary, commission, six insurances and one fund, as well as overtime pay calculated at three times the salary on statutory holidays.

Judging from market feedback, the salary package of Li Auto’s sales staff is relatively high, and the basic salary is relatively generous. Compared with traditional car companies, Li Auto’s sales positions pay more attention to teamwork and partnership culture. However, some salespeople have complained about Li Auto's salary package. They believe that sales tasks are very stressful and there are some problems with a poor working environment.

In addition, Li Auto has shown strict cost control in its financial report data. Although it has achieved high revenue growth, in the eyes of some internal employees, Li Auto is not generous in terms of spending. Earlier, Li Auto caused dissatisfaction among some employees due to the issue of year-end bonus discounts, and some sales staff also had different views on Li Auto’s working atmosphere and performance appraisal.

Ideal cars not only face the challenge of improving sales performance and sales staff's remuneration, but also need to address some internal issues.. In order to further improve sales efficiency, Li Auto needs to optimize the sales organization system and increase incentives to stimulate the enthusiasm and work enthusiasm of sales staff. In addition to this, achieving better sales performance requires Li Auto to also focus on sales network efficiency and improve sales conversion rate.

Although Li Auto has achieved remarkable results, in the face of the increasingly competitive new energy vehicle market, they still need to continue to work hard and increase improvements to ensure the company's continued development and success.

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