Where will the next 'trend' of variety shows be by adding new elements such as artificial intelligence and drama integration?

Where will the next variety show "outlet" be by adding artificial intelligence and integrating new elements into drama and variety shows?

"Wild and Fun" Poster

"The Echoes of Pillars" Poster

"The Incredible Museum" Poster

The sea breeze is blowing, the white-wave beach, three or five old friends, and the house is full of books. In a small island bookstore far away from urban life, writers and poets who play an important role in the Chinese literary world chatted about past events and insights about literature, reading, and books... The variety show "I Study on an Island" received a high score of 9.1 on Douban. At the end of 2022, this program focused on reading and became a "dark horse" that cannot be ignored in the variety show market.

Whether it is singing and dancing competitions, workplace observations, cultural readings, traditional Chinese customs, emotional friendships... Looking back at the variety shows in recent years, it can be said to be a dazzling array of shows. But if you look closely, you will find that popular products are still hard to find, and maintaining reputation is even more difficult. One of the issues that the variety show market needs to think about at present may be how to return to the original intention and use a down-to-earth attitude to produce a wonderful program that audiences love to see.

On May 10, bursts of applause came from the studio of Jiangsu Satellite TV. There are 22 variety shows officially released. The highly acclaimed variety show has announced its return for the second season, and new variety show themes have also been unveiled. At the scene, when celebrity guests Huang Zongze, Wang Mian, contemporary writer Su Tong, and delivery boy Liu Zhuang lit up the new matrix of Jiangsu Satellite TV's second quarter variety show, the appearance of these guests from different variety shows also made people curious. In the current fierce competition on the variety show circuit, what kind of "playing method" does satellite TV have for variety shows?

Reading, museums, restoration of ancient buildings, and cultural variety shows continue to develop and upgrade

The second season of "I'm Studying on an Island", which is composed of ink and waves, invites old friends from the literary world such as Yu Hua, Su Tong, Zhu Yong, Cheng Yongxin to reunite; in the variety show "Must Come", Meng Fei, Liu Zhenyun and Ma Di will use the "advanced player" method to open the map of China; "Echo of Pillars" uses technical means to display the disappeared buildings in front of the public... At the event site, variety show producers appeared one after another to face the audience from all over the country. More than 500 audiences from all over the country talked about the production stories, highlights and innovations of the variety show. In their narration, in addition to the 10 new variety shows that will be released to the audience in the second quarter, there are also 12 programs and evening parties covering diverse themes that will be officially unveiled. It is easy to see that among the more than 20 programs with different themes, cultural variety shows account for a large proportion.

Cultural variety shows continue to explore new fields and produce traditional cultural and artistic treasures such as poems and classics into program formats. For example, the popularity of "I Study on an Island" is due to its in-depth exploration of the meaning and value of reading in the niche and unpopular variety show theme of "reading", and through a relaxed and enjoyable reality show, the audience can feel the knowledge about literature. daily. At the recommendation meeting, variety show producers presented cultural variety shows focusing on different fields and explored more in-depth cultural themes. For example, the variety show "Echo of Pillars", which uses ancient buildings as a carrier, virtual technology as a means of expression, and celebrity guests to restore historical stories, made its debut at the event. When introducing this variety show, the host took the ruins of the Old Summer Palace as an example and said affectionately: "Through the 'cloud reconstruction' method, we can not only dream of the past glory of this 'garden of ten thousand gardens', but also see it. Reconstruction Ancient buildings, restored to classics.”

In addition, a new immersive reasoning and puzzle program "The Incredible Museum" is launched. It will use the museum's co-branded historical mystery reasoning script, real scene construction and virtual AR to create an immersive reasoning experience. "We believe that history is the best 'script'." said the producer of the variety show.

Youth socializing, outdoor camping, reality shows and variety shows are in the ascendant

Reality show variety shows have long occupied the hot search and topic lists on social platforms. From its "sudden rise" in 2012 to its "big appearance" in 2013, to this day, reality show variety shows are still one of the most common themes in the field of variety shows. As reality shows continue to emerge, variety artists need to constantly think about how to bring novel feelings to the audience.

Bosco Wong, Wang Mian, Chen Zhuoxuan and Zhang Jiayuan took to the studio stage on May 10. On the same day, their cast team officially started recording the youth culture social reality show "Wild and Fun". This variety show is positioned as a "weekend outdoor guide" and focuses on the trendy outdoor culture that young people love most.

In addition to "Wild and Fun", the reality show variety show officially announced on the spot is also quite "eye-catching". For example, "Brothers Come to Life" with Chen Chusheng, Su Xing, Wang Yuexin, and Zhang Yuan as regular guests has launched a hot group. They will experience local specialties and life culture in "blind activities" again and again, and feel the cultural heritage of the city. Convey the positive "Laihuo spirit". In addition, reality shows focusing on the workplace, pastoral life, and outdoor camping such as "Shining You", "Warm Inn", and "Let's Camp Together" are also ready to go. They not only focus on the current young people's workplace, but also show "poetry and distant places" "The romance.

Artificial Intelligence, Drama and Variety Integration, Variety Show Track "New Play" Upgrade

Use ChatGPT to write a song and mix it among the songs created by many musicians. Can you hear the difference? The variety show "Music Trend Project" has been officially announced. It is created by Jiangsu Satellite TV's New Year's Eve Concert Team and will explore trendy music.

There will be a musical piece created by artificial intelligence hidden in each episode, and the singer will select this piece without knowing it. "At the event, the person in charge of this variety show said. As "AI singers" and "AI covers" are constantly being discussed, we can see that the field of variety shows has also begun to be deployed in this sector.

At the same time, a combination of drama and reality show is also refreshing the audience's understanding. Positioned as the "after-sales service" for popular dramas, "Happiness Drama Association" will invite the super popular crews from the top hit dramas that have swept the country to reunite and start a 20-day reality show life to create exclusive plots and fill the drama. Fans are "difficult to calm down".

As themes continue to be subdivided vertically, competition on the variety show track has become increasingly fierce. Among the 22 variety shows released by Jiangsu Satellite TV, we can see that the TV is constantly seeking innovation and breakthrough attempts, which may imply the next "window" in the field of variety shows.

West China Metropolis Daily-Cover News Reporter Li Yuxin

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