NetEase invests in overseas markets and establishes Bad Brain Games studio to create top action-adventure games

According to news on May 24, NetEase recently established a new studio Bad Brain overseas. Games. According to the editor's understanding, this studio is located in Toronto, Ontario, Canada, and Montreal, Quebec, aiming to develop a new story-driven action-adventure game.

Bad Brain Games stated that they will use Unreal Engine 5 to produce this game, creating an open-world gaming experience and supporting cross-platform play. The game is inspired by American movies from the 1980s, blending adventure and horror elements.

This studio is run by Sean Crooks, who has worked on well-known games such as "Watch Dogs: Legion" and "Asphalt: San Francisco". NetEase said it has hired an experienced development team whose members have worked on the "Watch Dogs" series, "Far Cry 2", "Children of Light", "Just Dance", "Splinter Cell: Conviction" ", "Splinter Cell: Blacklist" and "Battlefield Two" and other games.

It is worth noting that Bad Brain Games has no connection with NetEase's Montreal studio. NetEase Montreal Studio was founded in 2019 and recently hired Jonathan Morin, the creative director of the first two Watch Dogs games. In addition, in Europe, NetEase also acquired Quantic, the developer of "Heavy Rain" Dream. Previously, in 2021, NetEase also acquired Grasshopper, the developer of "No More Heroes" Manufacture. In addition, NetEase also owns Mingotsu Studio, which was established by "Yakuza" founder Mingotsu Ayo. It is a wholly-owned subsidiary of NetEase and focuses on the development of high-end games.

The establishment of Bad Brain Games will bring more excellent game works to NetEase. I believe that NetEase will continue to promote the development of the game industry on a global scale in the future.

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