Statcounter responds to data anomaly: Microsoft Bing surpasses Baidu desktop search to be investigated

News on May 24, according to the latest statistics from Statcounter, a US data research organization, Microsoft's search engine Bing surpassed Baidu desktop search in April 2023, triggering extensive online discussions.

In response to this data, Statcounter CEO Aodhan responded that there were anomalies and said that an investigation was underway.

According to the editor’s understanding, Statcounter is a website communication traffic monitoring organization headquartered in the United States, providing various types of statistical reports and website traffic statistics services. However, an insider close to Baidu revealed that Statcounter’s statistics are carried out through the tracking code on the website, but many websites and applications on the Chinese Internet do not have open interfaces, which sometimes leads to statistical errors.

According to Statcounter data, in April 2023, Microsoft’s search engine Bing accounted for 37.4% of China’s desktop market share, surpassing Baidu’s 27.01% . Despite this, Baidu still ranks first, with a market share of 39.64%, according to its published overall market share data. Ranked second is a search company called YANDEX, accounting for 21.81%. The market shares of Microsoft's Bing and Sogou search engines are less than 10%.

At the same time, Statcounter data shows that Facebook occupies the first position in China’s social media market share rankings, with a market share of 77.99%. Followed by Twitter, with a market share of 10.94%, and Youtube ranked third, with a market share of 6.35%. Sina Weibo only occupies 0.23% of the market share. Clearly, there is something obviously wrong with this data.

Although Statcounter is a well-known data research organization, this incident reminds us that we need to be cautious when analyzing data. Due to limitations of statistical methods and data sources, errors may occur in statistical results. Since some websites and applications do not have open interfaces, the statistics of China's Internet market may be affected.

It should be noted that in the domestic market, Baidu, as China's largest search engine, still has an extremely important position. The performance of Microsoft Bing in the Chinese market deserves further attention and observation, and has already attracted people's attention.

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