According to news on May 22, Kroger, the largest supermarket chain in the United States, began supporting Apple last month. Pay payment has brought new competitive pressure to Walmart. However, Walmart still insists on rejecting Apple Pay and continues to promote its own payment platform.
Walmart’s payment platform is similar to the common domestic scan code payment method, and is similar to Apple’s The contactless NFC functionality Pay relies on is different. Users need to use a QR code to pay, rather than completing payments at a payment terminal by tapping an iPhone or Apple Watch.
Although there is no conclusion yet on which payment method is more secure and convenient, American users prefer to use Apple Pay instead of Walmart’s payment platform. Walmart is working to prove its payment method is better than Apple Pay is more reasonable.
The industry believes that Kroger decided to support Apple Pay could have a big impact on Walmart. According to ITBEAR Technology Information, many shoppers are currently expressing dissatisfaction on Twitter, especially those who are keen on using Apple Pay.
Of course, Walmart is not the only company boycotting Apple Pay. Like Home Well-known chain stores such as Depot and HEB also do not support this payment method. However, in terms of size, Walmart is by far the largest Apple Pay boycotter in the US.
Walmart refuses to support Apple Pay may be involved for a variety of reasons, including cost considerations, a push for its own payment platform, and a differentiation strategy from other competitors. As the impact of Kroger's decision grows, it remains unknown whether Walmart will adjust its stance. As mobile payments become more popular and user needs change, market competition will continue to evolve, providing consumers with more choices.
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