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It is reported that TikTok is testing the AI chatbot 'Tako' to help users discover more interesting videos
It is reported that TikTok is testing the AI chatbot 'Tako' to help users discover more interesting videos
According to Reuters, Israeli artificial intelligence company Watchful Technologies said that TikTok is testing an AI chatbot that can communicate with users on short video-related issues and help them discover content. .
Watchful Technologies said it discovered the AI chatbot called "Tako" in the TikTok app on Apple's mobile devices. The company shared screenshots and videos with Reuters showing the chatbot appearing as a ghost-shaped icon on the app interface, which users can click on while watching a video to have a text conversation and get help related to the video content.
Regarding Tako, a spokesperson for TikTok said that the social media platform is always exploring new technologies. “In some markets, we are testing new ways to improve search and discovery capabilities on TikTok and look forward to Learn from our community as we continue to build a platform that is safe, entertains, inspires creativity and leads culture.”
In April this year, US media reported that TikTok was experimenting with a generative AI tool. Allows users to create avatars. IT House noted that disclosures submitted to the U.S. Patent and Trademark Office last month showed that TikTok had applied for a trademark for "Tako" in categories including "computer software for the artificial generation of human language and text."
Watchful Technologies researcher Daniel Bookuk said that unlike ChatGPT, which is positioned as a general chatbot, Tako is more like a navigation assistant, mainly to encourage users to watch more videos. “So if you ask ‘When will King Charles be crowned?’ Tako will tell you the answer, but you’ll also see TikTok videos about it,” he said.
Watchful Technologies showed another example where when a user asks Tako a question such as “How can we teach children to respect others,” the chatbot responds while summarizing the advice given by TikTok users , and also recommend related videos.
TikTok has set up a disclaimer saying Tako is an experimental chatbot and answers may not be accurate. The company reviews users' conversations with Tako for security purposes and warns users not to share private information with it.
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