Will AAA game prices be adjusted again? Sega considers raising price to $70

According to news on May 18, Sega’s CEO Haruki Satomi said in the latest earnings call that the company will review the prices of future game releases because the cost of games continues to rise. He pointed out that AAA games have been sold for US$59.99 (approximately RMB 420) on console platforms for many years, but since last year, there have been games priced as high as US$69.99 (approximately RMB 490). Satomi emphasized that Sega will carefully evaluate the cost and value of the game and pay close attention to the market situation.

ITBEAR Technology Information disclosed that in recent years, many major game publishers have raised the price of AAA games to $70. This price increase trend was initially pioneered by Take-Two and subsequently followed by Sony and Microsoft. Now, Sega is also considering raising the price of the game to $70. According to Haruki Satomi’s statement, game production costs continue to rise, and developers have to reconsider their game pricing strategies.

#With the further development of game technology and development tools, the rising cost of game production has become a common trend in the industry. Producing a AAA game requires a large team and complex technical requirements, which consumes a lot of time and money. The gaming industry has been affected by the global outbreak, causing some development delays and increased production costs. When game publishers face these challenges, they need to consider adjusting prices to maintain the high quality and competitiveness of their games.

However, the game price increase has also caused some controversy. Some gamers are dissatisfied with the increase in game prices and believe that $70 is beyond their spending power. They worry the trend could limit their ability to buy new games, causing more players to turn to the second-hand market or delay purchases. Game publishers need to consider balancing the cost of games with consumer purchasing power, which is a key consideration.

In general, Sega CEO Haruki Satomi’s statement attracted the attention of the industry. While facing rising production costs, game publishers need to carefully evaluate the value and pricing strategies of games to ensure the sustainable development of the game industry and meet the needs of players.

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