Meta Company pledges not to use competitor data to improve Facebook Marketplace

News on May 27, the British Competition and Markets Authority (CMA) released a report today stating that meta The company has pledged to the agency that it will not use advertising data it obtains from competitors to improve its Facebook Marketplace.

Since June 2021, the CMA has launched an investigation into meta’s Facebook Marketplace service and accused it of unfair competition.

According to the editor’s understanding, the CMA believes that meta company will use Facebook The Marketplace service is bundled with its main social network Facebook, creating a "substantial distribution advantage" over rivals.

Billions of monthly active users and millions of advertisers around the world use Facebook. Whether Facebook users want to or not, the CMA believes they will automatically be added to the Marketplace platform.

Facebook Marketplace is a platform for discovering and purchasing products. However, posting an item is not the same as creating a paid ad and displaying it to users shopping on the Marketplace. By creating Marketplace ads, you can promote your business to more shoppers.

However, this commitment will not take effect immediately. metaThe company's commitment will take effect within 12 months or no later than June 30, 2024. They pledge not to use advertising data obtained from competitors to improve Facebook Marketplace.

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