Apple's AR glasses may be delayed due to difficulty in development and will not be released for at least four years?

Technology Aesthetics 0519 2023Audio: Progress bar 00:00 04:34 Go back 15 seconds at double speed Fast forward 15 seconds

According to previous introductions, Apple’s WWDC 2023 Developer Conference will be held from June 6th to 10th, Beijing time.

The outside world has been very concerned about what new products Apple will bring to this developer conference. What is currently known is that this event will bring the usual software updates such as watchOS 10, iOS 17, macOS 14, etc. In addition, Apple's AR/VR head-mounted device, which has been exposed for a long time, is also expected to be released at this event, but it is not known what kind of head-mounted device it will be.

According to previous news, this device may be called Reality Pro. Tim Cook has placed great expectations on this product, saying that the device will replace the iPhone and become mainstream in the next decade.

Previously, according to reports from @Sina Technology, Apple will release the Reality Pro head display at the WWDC Developer Conference in June. However, due to mass production problems, it will be delivered in the fall at the earliest, and large-scale mass production will have to wait until December. According to sources, Apple internal and supply chain personnel are worried that mass production delays will continue to worsen.

"Some Apple employees and suppliers have questioned whether the headset could be delayed again given the challenges of integrating new systems into the headset, production and broader market challenges, people familiar with the matter said. Apple typically sells the headset as a fully finished product. But this head-mounted display is Apple's attempt to deliver its product and is known to have many obstacles. Apple anticipates that mainstream consumers will find the expected $3,000 price tag too high, and expects some production issues."

According to previous reports, Apple’s Reality Pro headset supports settings independent of the iPhone and can directly download user data from iCloud.

The headset will not have a remote control, but relies on the user's eyes and hands to control it. It uses an advanced high-definition display and eye-tracking technology, and is equipped with more than ten cameras to accurately identify and detect eyeballs. Tracking; the core is equipped with a Mac-level M2 processor and a dedicated processor for AR and VR vision; equipped with an external battery.

Based on the price of US$3,000, the estimated shipment volume of Apple’s Reality Pro head-mounted display device in 2023 is around 1 million units, and may generate total revenue of US$3 billion. Despite the device's hefty price tag, Apple made little profit on initial sales due to its expensive component configuration.

But another AR glasses product has encountered problems. Recently, Sohu Technology reported that according to Apple whistleblower Mark Gurman, Apple’s conventional glasses-shaped AR glasses equipment is at least one step away from being launched because it is too difficult to develop. There are four years. This news attracted the attention of many friends as soon as it came out.

In a report detailing some of Apple’s challenges in developing a mixed reality headset, Gurman said the company’s other augmented reality glasses product had encountered similar issues. Augmented reality glasses are a product that Apple CEO Tim Cook and former design director Jony Ive wanted to create, but technical limitations forced them to lower their expectations and instead develop the current "ski goggle" style headsets. Wear a device that uses video transparent transmission technology.

But in fact, Apple has long realized that it is unrealistic to create powerful AR glasses. According to previous reports, Apple’s glasses must consume only one-tenth of the iPhone’s power. Provide the same performance as the iPhone to prevent it from overheating. It is impossible with current technology.

In addition, it was reported that an employee involved in the project said that there was a joke within the project team that the company continued to make this "hopeless" device just to make Tim Cook happy.

Although Apple has not made any substantial progress on augmented reality glasses so far in 2019, the person in charge told more than 100 employees at an all-hands meeting later that year that Apple may launch its first glasses. One headset followed by smart glasses within a year.

But as you all know, the time has come to 2023. This AR glasses are still in the breaking stage and have not produced substantial products. This time, it may be postponed for four years, which may make many people look forward to it. My friend is disappointed. However, many people believe that this may be just a "disruption" created by Apple, and there may be surprises waiting for you at WWDC 2023.

Based on the above news, we can know that Apple may launch AR glasses similar to ski goggles at this conference, but another AR glasses with a similar shape to daily glasses that attract more attention will continue to be postponed. Although skiing The mirror-shaped glasses are not as stunning as the other one, but friends who are interested in Apple's first glasses device can still look forward to it.

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