It is well known that any new product will select a group of users for trial before it is launched on the market. For this VR/AR headset that Apple is preparing to launch at WWDC 2023 in June, it seems to have been approved by Oculus founder Palmer Luckey.
According to Mark Gurman’s previous statement, Apple’s main executives hold a “major gathering” every year to review the development progress of this headset, and hundreds of executives experienced this product last week.
What’s interesting about Gurman’s remarks is that Apple’s design team had earlier stated that this AR headset was not ready to be launched this year, but Apple CEO Cook and COO Jeff Williams chose to ignore this. Worrying, they may think that any further delays may give Apple's competitors a greater advantage, so they can only choose to rush the release.
Judging from previous comments, Apple’s headset may be named “Reality Pro”, which may be the company’s most “polarizing” product to date, but for the founder of Oculus, this headset The wearable clearly made a great first impression on him.
However, given the popularity of Luckey and Oculus in the VR industry, some foreign media believe that he chose Apple to cooperate in marketing and publicity.
Even if Luckey fully supports the product, there is no guarantee that the head-mounted display will be 100% successful when it is launched. According to early estimates, Apple may only be able to ship about 300,000 units of “Reality Pro” this year, but the unit price seems to be expected to reach US$3,000 (IT House note: currently about 20,880 yuan).
[Source: IT Home]
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