Popular Win32 graphic design software Canva launches free AI tools to challenge giant Adobe

IT House News on May 25th, Canva launched a series of AI image tool functions in an attempt to compete with Adobe’s Firefly. It aims to simplify the content creation process in the workplace and make it easier and more efficient for non-design professionals. Create content that allows graphic designers to focus on critical tasks and challenge Adobe's dominance in the market.

▲ Picture source Canva official website

According to reports, the new Brand Hub has been integrated into Canva’s Visual Worksuite, providing tools designed to help users align with their organization’s visual identity. Users can create a Brand Kit (brand IP toolkit) that contains company cultural information (IT House Note: LOGO, fonts, colors and unified design).

Additionally, Brand Templates enable designers to create reusable templates for recurring tasks in marketing campaigns such as email, social media, and more; and the Magic Replace tool replaces all designs with just one click elements in to update pre-generated logos or brand graphics; Magic Eraser removes unwanted elements from images, while Magic Edit allows users to edit objects using generated AI.

Canva officials stated that other artificial intelligence-driven features are gradually being integrated into the Magic project suite under Canva Visual Worksuite. Plus, Canva’s new translation feature automatically translates text in your projects into more than 100 languages.

IT House Inquiry learned that these Magic AI tools of Canva are included in the free version and can be used by small businesses and individuals.

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