As one of the most popular instant messaging tools, WeChat official accounts have become an important platform for more and more people to exchange and disseminate information in modern society. However, for some public account managers who need to manage a large number of fans, how to obtain more user information and analyze it has become an important issue. In this article, we will introduce the method of querying users of WeChat public accounts based on PHP, so that you can better understand how to manage your public accounts.
1. WeChat public account development
Before introducing the specific methods, let’s briefly introduce the concept of WeChat public account development in order to better understand the following. WeChat public account development includes the use of the WeChat public platform website for development and the use of the WeChat public account backend. Before using it, you need to study and understand WeChat development documents, WeChat development community, etc. After becoming familiar with the development process, we can obtain user information, message push, etc. by calling the development interface provided by the WeChat official account.
2. Introduction to the method of querying users on WeChat public accounts
1.Basic introduction
Here, we mainly introduce the method of querying users on WeChat public accounts - through the WeChat public platform website Make an inquiry. From a technical perspective, the WeChat public platform website is a management method for the backend of WeChat public accounts. We can manage and use WeChat public accounts through this website.
2. Detailed explanation of steps
Before performing the WeChat public account query user operation, we need to prepare the following resources:
(1) WeChat public platform account.
(2) WeChat developer documentation.
(3) Web server based on PHP language.
After preparing the above content, we can start the operation of querying users on the WeChat public account. The specific steps are as follows:
(1) First, log in to the WeChat public platform and enter the "User Management" page to query all user information under the public account.
(2) Next, we need to use a Web program developed based on PHP language to read the user information of the WeChat public platform into the background and process it.
(3) By calling some development interfaces, you can query and analyze user information, such as querying the user's attention status, viewing the user's region, etc.
(4) Finally, the processed user information will be displayed and analyzed in the background. These analysis results can be used to develop more targeted marketing strategies and improve the interactivity and user retention rate of WeChat official accounts.
3. Summary
In summary, using PHP to query users on WeChat public accounts is a method that can well manage and analyze public account user information. Although it requires a certain technical foundation and development experience, once you are familiar with the development methods, you can easily manage public account users. At the same time, when using it, you need to pay attention to protecting the privacy of user information and preventing the leakage of personal information and other security issues.
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