Netflix expands crackdown on account and password sharing, millions of users lost

According to news on May 24, Netflix, the world’s leading streaming media platform, is facing the challenges of the global economic downturn and the saturation of the streaming media market, so it is actively seeking new ways to generate revenue. Netflix has decided to take measures to limit user account sharing and plans to launch a new low-cost advertising service package.

Netflix has begun taking measures to combat account sharing, covering countries and regions including Latin America, New Zealand, Spain, Portugal and Canada. According to Bloomberg, in Spain, Netflix lost more than 1 million subscribers due to this move. Now, Netflix has decided to expand its crackdown on password sharing.

On the 23rd local time, Netflix announced that it would further crack down on account and password sharing and expand the initiative to more than 100 countries, including the United States, the United Kingdom, France, Germany, Australia, Singapore, Mexico and Brazil. land. Email notifications were sent to Netflix customers in 103 countries and regions regarding account sharing.

The editor learned that Netflix plans to launch a paid sharing service instead of just restricting sharing. Currently, U.S. users have the option to add a family member a month for an additional $8 (approximately RMB 56). The company estimates that more than 100 million households around the world have borrowed Netflix accounts from friends and family. As of the end of March this year, 232.5 million users around the world paid to use Netflix.

In response to the global economic downturn and competitive pressure in the streaming media market, Netflix has taken measures. As more streaming media platforms flood into the market and users have more and more choices, the streaming media market has gradually become saturated. In order to ensure continued growth and profitability, Netflix is ​​actively exploring diversified ways to generate revenue, and hopes to achieve this goal by limiting account sharing and launching new package services.

Although Netflix's move may cause dissatisfaction among some users, it is a necessary move to ensure the company's sustainable development and ability to provide high-quality content. In the future, as the streaming market further evolves, we will continue to pay attention to the dynamics of Netflix and other platforms and witness their development in the ever-changing entertainment industry.

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