Netflix's low-price advertising package monthly active users exceed 5 million, data reveals competitive advantage

News on May 18th, the global streaming media giant Netflix recently announced the good results of its low-price advertising package, which has attracted 5 million monthly active users. In an effort to attract more customers and increase revenue in the fiercely competitive streaming market, Netflix launched low-priced ad-based plans in 12 markets last November, which cost $7 a month, compared with the $10 monthly fee for high-priced ad-free plans. It's more economical.

According to company executives, Netflix has rich program content and wide coverage, including the popular "Stranger Things", "Squidward" and the movie "The Rescue 2". Netflix chief content officer Bela Bajaria said: "We make such great movies and TV series in so many countries, across so many genres, and with such a broad and diverse audience that no other entertainment company has. There is no ambition."

Jeremy Gorman, president of global advertising at Netflix, revealed that the number of monthly active users has reached 5 million, and these are all users of the advertising package. This statistic only covers the number of adult viewers viewing ad-supported content and does not include children. Netflix's global paid subscribers have reached 232.5 million as of the end of March this year.

According to ITBEAR Technology Information, in the future, Netflix plans to cooperate with advertisers to create new advertising forms suitable for digital service platforms. For example, they can create commercials that are up to 30 minutes long, split into consecutive days, and continue to play each time viewers tune in to tell a complete story. Since viewers typically don't stick to one channel for long periods of time, this form of advertising doesn't work on cable TV.

In order to interact with advertisers, Netflix originally planned to hold offline events in New York, but due to the Writers Guild of America (Writers Guild of America) America) is on strike and some people may go to protest, so they changed the event to be held online to ensure smooth communication and cooperation.

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