Xianyu's charging initiative breaks the 'zero threshold” label and professional sellers may be affected

According to news on May 25, Xianyu, a Chinese second-hand idle trading platform, recently released a software service fee collection policy and plans to charge service fees to sellers with high-frequency and high-value transactions. The charging policy is expected to officially take effect on June 6. According to the latest policy regulations, high-frequency and high-value transactions refer to the cumulative transaction amount greater than 10,000 yuan and the number of transaction orders generated exceeds 10. Xianyu will charge a 1% service fee for orders whose actual transaction amount exceeds the charging threshold.

This Xianyu measure is mainly aimed at professional sellers and will not have much impact on individual sellers. Individual sellers usually just sell their unused items and the transactions are smaller. This charging policy may have a certain impact on professional sellers with fixed sources of goods and sellers with trademark logos.

This is not the first management measure launched by Xianyu against sellers. Last year, Xianyu required commercial sellers engaged in commercial activities to provide a "seven-day no-reason return" service. In addition, Xianyu has also launched a cooperative investment channel, attracting various sellers to join the cooperation, such as mobile digital sellers, credit card and coupon sellers, second-hand car sellers and hundred-coin treasure prize suppliers. This series of measures shows that Xianyu is gradually adjusting its positioning.

Xianyu has attracted a large number of professional sellers to join because the transaction threshold is relatively low and supervision is difficult. However, some problems have arisen in transactions, such as the proliferation of counterfeit goods, sideline transactions, and return and exchange disputes between buyers and sellers, which have had a certain impact on user experience. In order to solve these problems, Xianyu chose to expand its team of professional sellers and strengthen management.

Xianyu announced a new development direction at the product upgrade conference on May 23, which is to strengthen transaction functions and achieve communityization. Xianyu plans to create a community-based ecosystem that is not limited to transactions. This shows that Xianyu hopes to succeed in both transactions and traffic.

Taken together, Xianyu’s charging policies and management measures indicate that the platform is committed to adjusting its positioning and focusing on transactions and traffic. For professional sellers, these changes will have a certain impact on their operations. These measures help optimize the trading environment, improve user experience, and promote the further development of Xianyu.

The editor understands that Xianyu is facing competitive pressure from other competitors, and these competitors are also striving to gain market share in the second-hand trading market. Therefore, Xianyu needs to make a choice and find a better business breakthrough. Xianyu’s competitive advantage will be maintained thanks to the introduction of professional sellers and strengthened management measures.

Reference source:

1. New Game: 1% service fee cannot prevent Xianyu from becoming a B2C platform

2. Hai Ke Finance: Xianyu is difficult to turn around ”

3. Shenran: Xianyu’s bowl of rice is not delicious

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