Google will use generative AI to make search ads more relevant

According to news on May 24, at the Google Marketing Live event held yesterday, Google announced that it will use generative artificial intelligence (generative AI) to improve search advertising based on the context of user queries. correlation.

IT House noticed that last year Google launched the automatic creation of creative materials (ACA) function for search ads, which can use the content of landing pages and existing ads to generate Title and description. Soon, Google will enhance ACA capabilities with generative AI, allowing search ads to be more effectively created and adapted to the context of user queries. For example, if a person searches for “skin care products for dry, sensitive skin,” AI can use a company’s landing page and content from existing ads to create a new title that is more relevant to the query, such as “Soothes your dry, sensitive skin.” . Google says the update will improve the brand's ad relevancy in search results. The titles that Google refers to are the titles that appear in the first few "sponsored" links, that is, on the search results page. These titles are relatively standard by far and have some relevance to your search query. This feature will automatically change the title based on your query, helping to increase your brand’s ad CTR in the future.

Google has announced a new natural language conversation experience designed to simplify the process of creating and using search ads. “Just add the desired landing page from your website and Google’s AI will pull its snippet,” Google said in its blog post. It then automatically generates relevant and effective keywords, titles, descriptions, images and other assets for your campaigns. You can review and easily edit these recommendations before deployment. ”

In addition, Google also announced the launch of Product Studio, a new tool that allows merchants to easily create product images using generative artificial intelligence. Google said that Product Studio allows merchants to Create product images for free and get more value from the images they already have by creating new images without increasing the cost of a new shoot. For example, a skin care company could create new images by requesting a photo “surrounded by peaches with a tropical background.” Plant” product images to highlight a seasonal version of the product.

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