What does WeChat business account mean?

WeChat business account refers to a WeChat public account that is managed by enterprises, institutions, organizations and natural persons as legal persons after registering on the platform opened by WeChat and completing their own qualification information. Generally speaking, after a company or organization opens a WeChat business account, it can use the WeChat official account to provide users with various services, including but not limited to business promotion, customer service, promotional information, mini programs, etc.

The operating system of this tutorial: iOS15.4 system, WeChat version 8.0.18, iPhone13 mobile phone.

What is a WeChat business account

WeChat business account refers to a company, institution, organization, natural person, etc. that registers and improves itself on the platform opened by WeChat as a legal person A WeChat official account managed after qualification information. Generally speaking, after a company or organization opens a WeChat business account, it can use the WeChat official account to provide users with various services, including but not limited to business promotion, customer service, promotional information, mini programs, etc.

The operating account is an optional account. If you choose to open this account, the amount of your red envelopes/corporate payments/vouchers and other operating expenses will be deducted from this account; if you do not open it, the amount of the above business expenses will be deducted from the basic account.

Note:

• This account cannot be closed after it is opened, please choose carefully.

• If you have not yet considered whether to activate it, you can not activate it temporarily. You can activate it later under the "Product Center" menu.

Benefits of WeChat operating accounts

1. Provide more services: WeChat operating accounts can provide more services , such as quick payment, online shopping, online customer service, etc. These services can be convenient for users to use and increase user stickiness.

2. Marketing channels: You can conduct precise marketing through WeChat operating accounts, such as formulating highly targeted marketing strategies and pushing preferential information to attract users, making it easier for users to have a desire to buy.

3. Improve brand awareness: WeChat business accounts can design personalized interfaces and increase corporate brand awareness through unique page styles and LOGOs.

4. Easy to manage: WeChat business account provides complete data analysis, which facilitates managers to obtain data information in a timely manner and provides data support for corporate decision-making. At the same time, operators can check the income status and fund flow of the account at any time.

5. Strong interactivity: WeChat business accounts can interact with users, such as responding to user inquiries, publishing activities, questionnaires, etc., to further increase user stickiness.

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