Youmi Cloud participated in the live broadcast of Xiaomanyao Technology Conference to share new opportunities for brand marketing in the AI ​​technology environment

From May 25th to 26th, the 2023 Xiaomanyao Technology Conference, co-sponsored by Asia Data Group and Guangzhou Science and Technology Bureau, with strong support from the Ministry of Industry and Information Technology and the Guangzhou Municipal Government, concluded successfully at the Four Seasons Hotel in Guangzhou.

At the "Live Broadcasting Era·New Social, New Consumption and New E-commerce" forum, Youmi Technology partner and Miyun CTO Cai Ruitao and Wezan Live founder and CEO Zhou Pengpeng, Jasmine Digital Group, Duomaomao, Chuangmao Guest posts and many other big names from the consumer, Internet, and live broadcast industries held a themed dialogue around "Digital Marketing, Helping Brands Unlimited Possibilities" to discuss new technological opportunities for corporate brand marketing in the AIGC environment, and also provide companies with Thinking from different perspectives.

Many attendees mentioned many times in their sharing that embracing artificial intelligence technology and digitizing marketing are important factors that help brand growth. Youmi Cloud CTO Cai Ruitao pointed out that the reasoning and summarizing capabilities of AI technology have broader application space in the marketing growth of brand merchants, such as market trend insights; and at the level of marketing data, the deconstructed information of marketing content will be able to be combined with Product data jointly builds a three-dimensional consumer portrait.

Besides AIGC, the market analysis capabilities of AI technology have great potential

Cai Ruitao said that with the launch of GPT technology, AIGC (AI generated content) has gradually entered the public eye. For example, when it comes to streaming advertising copy in a live broadcast room, a piece of effective copy can be transformed into hundreds or thousands of pieces through GPT technology, which greatly improves the efficiency of brand advertising and marketing content production. It has been applied by many brands and merchants to live streaming with goods. in the scene.

Cai Ruitao pointed out that artificial intelligence technology similar to GPT has broad potential in summarizing. For example, during the 618 Big Sale, brand merchants need to understand not only the most popular lipstick on the platform, but the common characteristics of the top 100 best-selling lipsticks, so as to analyze the consumption trends of lipsticks. These trends will be able to Extracted from Youmi Cloud. Real-time trend insights can help brands get closer to consumers and conduct timely research on stocking and new product development. This function can be experienced in the "AI Trend Analysis" section of Youmi Cloud later.

Youmi Technology Partner and Miyun CTO Cai Ruitao

The digitization of marketing content can become a data asset comparable to product data

In order to better understand online scenarios and consumer consumption links, brands need to adopt data-based marketing methods. In Cai Ruitao's view, the two keys to digitalization are products and marketing content. In the past, brands paid great attention to product data, such as what products consumers bought, when they bought them, sales volume, repurchase rate, return rate, etc. Product data is already very mature.

In comparison, there is still much room for improvement in the data infrastructure of marketing content. What kind of content are consumers attracted to? Why do they stay on the content? Which point in the content triggers conversion? The deconstruction of marketing content is essentially a dynamic outline of consumers’ interests and preferences. Combining product data and marketing content data can provide a more comprehensive and dynamic understanding of consumer portraits. This is Cai Ruitao's summary.

This year is the 8th year that the Xiaomanyao Technology Conference has been held in Guangzhou. It has recorded and witnessed the waves of carbon neutrality, industrial investment, robot applications, metaverse, etc. It has closely followed the current technological development trends and continuously empowered Xiaomanyao. The new content and new vitality of the Waist Technology Conference demonstrate new technologies, new products, and new concepts that lead the development of the times.

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