Apple headset will be displayed at WWDC23: AR/VR easter eggs indicate surprises are about to be revealed

News on May 31, according to industry analyst Ross Young broke the news that Apple is about to launch its first head-mounted display product, and the product specifications have attracted widespread attention. It is reported that Apple’s headset will be equipped with two 1.4-inch Micro The OLED screen has a resolution of 4K, a brightness of over 5,000 nits, and a screen pixel density of up to 4,000 pixels per inch. This brightness value is quite exaggerated. Currently, mainstream headsets on the market rarely reach this level, even meta The Quest 2's maximum brightness is just 100 nits. The high brightness of Apple’s headset will result in better contrast and brighter, more realistic color renderings.

According to the editor’s understanding, it was previously revealed that Apple’s first head-mounted display product will be called “Reality” Pro" and will be equipped with up to 15 cameras and advanced eye-tracking technology, aiming to provide users with a more realistic and immersive experience. Reality is expected to The Pro will begin small-volume production in June and mass production in December. However, it is speculated that the price of the product is expected to be as high as $3,000. Nonetheless, considering that this is Apple's first head-mounted display product, even if the price exceeds 20,000 yuan, a considerable number of consumers are still willing to pay for it.

In Apple’s latest promotional page, an AR/VR easter egg appeared. It is worth noting that this easter egg appeared before the opening of WWDC23 on June 6. This situation seems to mean that Apple's first AR/VR headset may not be officially released at WWDC23, but it is expected to be displayed during the display. By actively promoting augmented reality and virtual reality technology, Apple's head-mounted devices are expected to bring users a new immersive experience.

To sum up, the exposure of Apple’s upcoming first head-mounted display product specifications has attracted widespread attention. High brightness, high resolution Micro OLED screens and advanced eye-tracking technology will bring users a more realistic and immersive experience. Although the price is expected to be higher, considering the appeal of the Apple brand and users' pursuit of new technologies, the product still has great potential in the market. We look forward to Apple unveiling more details about the headset at future conferences and bringing more surprises to users.

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