Meizu launches ultra-long 3-year warranty, making flagship models unique

Meizu has launched a new strategy aimed at making its flagship models stand out during the upcoming 618 shopping spree. Meizu uses its long warranty period as a selling point and provides a 3-year warranty for Meizu 20 series mobile phones, which is different from other brands.

According to official disclosures, the warranty service of Meizu 20 series mobile phones will cover all users. If you purchase a Meizu 20 series mobile phone and activate it before June 20, you can get a 3-year warranty service. As soon as this news was released, it immediately triggered a heated discussion among netizens. Some people exclaimed: Is this going to break the service ceiling during the 618 Shopping Festival? Wan Zhiqiang, assistant vice president of Meizu Technology, said that this is a carefully considered decision by Meizu, and it is also The huge cost investment is equivalent to the cost of at least five top spokespersons. With limited resources, Meizu adopts a strategy of focusing on service reputation rather than fame and hype. He emphasized that this is not only his attitude towards new users during the 618 period, but also his sincere emotion to all users who support Meizu’s revival.

Usually the warranty period of smartphones is 1 or 2 years, but Meizu directly extends the warranty period to 3 years. This will undoubtedly alleviate consumers' hesitation before purchasing and also significantly improve the after-sales experience.

According to the editor’s understanding, although Meizu 20 series mobile phones have not been on the market for a long time, Meizu also showed enough sincerity in terms of price during the 618 Shopping Festival. Especially for Meizu 20, which is aimed at e-sports users, you can directly save 200 yuan if you purchase it during the event. Specifically, the 8GB 256GB version is priced at 2,999 yuan, the 12GB 256GB version is priced at 3,199 yuan, and the top-of-the-line 12GB 512GB version only costs 3,599 yuan. It is reported that users who purchase Meizu 20 series mobile phones before June 3 will also receive a pair of TWS Bluetooth headsets. In addition, it is also worth paying attention to the thin and light flagship model Meizu 20 PRO, prices range from 3,999 yuan to 4,799 yuan.

Finally, it is worth mentioning that in addition to the standard models of the Meizu 20 series, Meizu has also launched a variety of personalized products, including Meiyou Co-created White Gift Box, Consumers who are interested in the new Dawn Purple color matching (suit) and INFINITY unbounded version may wish to learn about it.

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