Fujitsu's smartphone brand FCNT files for bankruptcy, facing constant market challenges

Recently, FCNT, a famous Japanese smartphone manufacturer, declared bankruptcy. The company said that multiple factors such as intensified competition in the global smartphone market, continued depreciation of the yen, and global chip shortages have led to sharp increases in costs, resulting in a severe profit decline.

Arrows is the main sales brand of FCNT, an independent smartphone manufacturing company, Fujitsu Group. FCNT, formerly the Mobile Phone Business Division of Fujitsu Co., Ltd., has been in operation since 2000 and is mainly engaged in the planning, development, sales, and maintenance of mobile phone terminals as well as SNS services for the elderly.

It is understood that those filing for bankruptcy include not only FCNT, but also FCNT’s parent company REINOWA Holdings and smartphone manufacturing subsidiary Japan EMSolutions(JEMS). The three companies were set up in January 2018 to run the mobile phone business and were later sold by Fujitsu to investment fund Polaris Capital. Group. FCNT became the first smartphone manufacturer in Japan to file for bankruptcy.

According to the editor’s understanding, according to a Japanese credit research company, the total liabilities of these three companies are approximately 143.106 billion yen (approximately RMB 7.28 billion). Among them, FCNT’s liabilities are approximately 73.36 billion yen, JEMS’s liabilities are approximately 36.79 billion yen, and REINOWA’s Holdings is approximately 32.956 billion yen. This is also the largest bankruptcy case in Japan this year.

The editor has observed that in the era of smartphones, it seems that the development of Japanese local mobile phone brands is not smooth. Kyocera has previously announced that it will withdraw from the consumer smartphone market by the end of March 2025.

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