According to news on June 1, the sales data on the first day of the Honor 618 Shopping Festival was released. According to the latest battle report, from 8pm on May 31st to 0am on June 1st, Honor performed strongly and achieved impressive results. Within the first four hours of the 618 Shopping Festival, the sales of Honor mobile phone products priced above 4,000 yuan increased by 211% year-on-year, while the sales of products in the price range of 2,500 to 4,000 yuan increased by 51% year-on-year. The overall performance was very good. Honor CEO Zhao Ming’s previous predictions have been further verified, because this opening result shows that Honor is recovering well.
According to the editor’s understanding, based on the performance of various products, within four hours of the opening of this 618 Shopping Festival, Honor mobile phone products achieved a comprehensive breakthrough. Folding flagship Honor Magic Vs has become the sales champion of folding screen single products on JD.com and Tmall platforms, while the Honor Magic5 series has become the sales champion of single Android mobile phones priced above 4,000 yuan on JD.com. In addition, Honor Magic5 Pro won the sales championship of single Android phone products priced between 5,000 and 6,000 yuan on the Tmall platform. Honor’s newly released Honor 90 series mobile phones are equipped with a series of innovative features such as a zero-risk dimmable eye protection screen, a 200-megapixel photo camera, and a high-density ultra-large capacity battery. They are favored by consumers and have become the first choice for many users. products, and won the new product sales champion at the opening of the 618 Shopping Festival on JD.com, Tmall, Douyin and Kuaishou platforms.
In addition to mobile phone products, Honor also achieved its first victory in all-scenario products. Honor MagicBook X 16 Pro became the double champion of 16-inch notebooks in sales and sales on JD.com platform, while Honor MagicBook 14 The 2022 Ryzen Edition won the double championship in single product sales and sales in the price range of 3,000 to 4,000 yuan on the Tmall platform. In addition, Honor Tablet 8 won the single product sales championship in the 1,000 to 1,500 yuan price range on JD.com and Tmall platforms, while Honor Watch GS 3i won the single product sales championship in the 500 yuan price range on the JD.com platform, becoming a hot product in its respective category.
#Glory's ability to achieve high-quality growth is due to its long-term technological strategy and investment in products. Honor CEO Zhao Ming said at the recent Honor 90 series new product launch conference that the Honor team has made full preparations for this year’s 618 Shopping Festival, whether it is stocking up or welfare policies, and believes that it can achieve excellent results. Honor's technological breakthroughs and innovative experience are the keys to its high-quality growth. Folding flagship Honor Magic Vs is favored by consumers for its thinness, thinness and long battery life. The Honor Magic5 series is equipped with advanced technologies such as Qinghai Lake battery and self-developed radio frequency enhancement chip for the first time. The newly released Honor 90 series introduces innovative features such as risk-free dimming eye protection screens. Honor will continue to invest firmly in R&D and product systems, define its brand with products, and provide consumers with the ultimate innovative experience.
The Honor 618 Shopping Festival will still continue its carnival. The new Honor 90 series products will provide unprecedented benefits, and star products will also enjoy surprise subsidies. Honor Mall and other authorized e-commerce platforms have launched super benefits such as 100-fold expansion of points, winning Honor mobile phones with every hour purchase, 10,000-yuan red envelopes in the live broadcast room, and up to 24 interest-free periods. For old users, Honor 618 also provides a trade-in activity with a maximum subsidy of 2,023 yuan. Honor Magic5 series, Honor X40 Popular mobile phone products such as GT and Honor 80 GT also enjoy surprise subsidies, with discounts as high as 300 yuan. In addition, Honor MagicBook 14 Series 2023 and Honor Tablet V8 All-scenario devices such as Pro are also launched at limited-time shock prices. This 618 Shopping Festival aims to give back consumers' trust and recognition of Honor's quality through a full product matrix and rich activities, meet consumer needs, and allow every user to experience the ultimate experience brought by Honor's innovative technology .
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