Author: Sun Yan Source: IT Times
AI can already draw, will it take away designers’ jobs sooner or later? On May 30, LKK Rococo Innovation Design Group (hereinafter referred to as Rococo) explored AIGC’s new trends in product innovation at the 2023 Imagination Conference. Its intelligent design company Jellyfish Intelligence released the tentacle AI professional version, which will be launched on June 2 Public beta testing on the entire Japanese network.
Jia Wei, Chairman of Rococo Group
The Chushou AI Professional Edition has more than 1,000 models, supports model uploading, training and calling, creating a shared and open creative ecosystem for AI model trainers, creators and enthusiasts, and also provides generative AI tools and several magical Plug-in capability.
Chushou has grown from the earliest QQ channel owner in the second dimension to today’s million-level user scale. At present, there are 70,000 QQ channels and the official channel of Station B has been connected to the Chushou AI robot. Now Tentacles has been upgraded to the AIGC version, helping to generate 100 Chinese online novels into comics and distribute them overseas. AIGC can do character training, etc., and can also quickly mobilize community users to create storyboards based on blockchain technology.
These community users may be high school students or junior high school students, they may be senior designers from major Internet companies, or they may be the UP owners of station B, but their common feature is that they have mastered the work of AIGC to create.
Jellyfish Intelligence founder and CEO Miao Zang releases Tentacle AI Professional Edition
In 2016, before the digital wave came, this company with more than 1,000 designers had already used digital tools to improve design productivity. Now it can link the resources and advanced productivity of 50,000 global designers, and can also provide Provide support for regional industrial upgrading.
Back then, programmers and coders did not defeat designers. They may never have thought that the AIGC storm would sweep across the design circle and that AI could replace creative work.
The 55 degree cup is a hot product that allowed Rococo to break through from the design circle to the technology circle in 2014. Nine years later, Rococo tried to make a product with more potential to become a hit than the 55-degree cup, and launched the world's first digital optical headset "GPods" with a local Chinese company. Its brilliance can change with the environment and can also make people Looking at the sound, the most breakthrough thing is that the design of this headset is co-created by humans and AI.
"The next 10 years will be the 10 years for the rise of Chinese categories." Li Fancong, CEO of Rococo Consulting, believes that China-made products, Chinese brands, and Chinese categories will be a definite trend in the future.
In the past 19 years, Rococo has exported designs for many Chinese brands, including traditional Chinese cultural and creative industries such as the Forbidden City, important national equipment such as C919, Fuxing High-speed Railway, Tianhe Core Cabin, and national brands such as Maotai, Hongqi, and Haier. , as well as Geely new energy vehicle charging stations, logistics robots, smart microphones, etc.
When Jia Wei, chairman of Rococo Group, looked back on his 19-year entrepreneurial career, he went from a hard-working novice designer to an undeterred entrepreneur to an entrepreneur who created a hit product. He set fire to the Beijing headquarters and three years of financial certificates. He was unable to go to market and even received a fine. His chapter-like novel-like life is also accompanied by the transformation of the design circle by digitalization and AI. He described this kind of subversion as like a fire burning all achievements to ashes, and using the world of the Metaverse as a lever to create a new IP "like a flower in the wild", which is how Rococo will look free in the intelligent future and digital world.
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