According to news on May 30, China’s new energy vehicle giant BYD is accelerating its entry into overseas markets, focusing on the development of Southeast Asia. The latest news shows that Indonesia’s largest taxi operator Blue Bird plans to purchase electric vehicles from BYD, of which 80% of the new fleet will be provided by BYD.
According to the editor’s understanding, Blue Bird has a long history of cooperation with BYD Auto. Back in 2019, Blue Bird once ordered 200 T3 electric vehicles from BYD, which was also the largest all-electric taxi order in Indonesian history. 150 of the electric vehicles will stay in Jakarta, and the other 50 will be sent to Bali. In addition, these electric vehicles also join BYD's fleet of 25 E6 all-electric taxis. Several years have passed, Blue Bird still shows strong interest in BYD's electric vehicles, which fully proves the status of BYD's products in the eyes of the operator.
It is reported that Blue Bird plans to deliver 500 electric vehicles to its fleet this year, most of which will be produced by BYD, especially the E6 and T3 models, because these models are more adaptable Indonesian market demand. Blue Bird President Sigit Priawan Djokosoetono said in an interview: "If the price is too high, it will be unreasonable for us to charge customers." Therefore, they chose to purchase BYD models because the prices of these models are more supportive of their operations in Indonesia.
Blue Bird’s selection is undoubtedly an important business victory for BYD. In sharp contrast, BYD's competitor Tesla has encountered some setbacks. Blue Bird believes that low-cost models are more popular with the market, so they are re-evaluating Tesla orders. This means Tesla may face some challenges and need to rethink how to meet the needs of the Indonesian market.
BYD’s emphasis on the Southeast Asian market is not accidental. The region's new energy vehicle market has huge potential, and BYD has become the first choice to attract Southeast Asian customers with its rich experience in electric vehicle production and lower price advantages. With Blue With customers such as Bird’s recognition and continued cooperation with BYD, BYD will further consolidate its market position in Southeast Asia and achieve global market expansion.
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