The AI ​​wave is sweeping the world, and the big health industry market is ushering in disruptive changes

From intelligent production lines in the manufacturing industry, auxiliary diagnosis and telemedicine in the medical industry, to intelligent assessment and personalized teaching in the education industry, and even the recent global attention of ChatGPT and AI painting... With the continuous development of science and technology Development, the AI ​​wave is sweeping the world and beginning to profoundly affect all walks of life.

In the big health industry, AI has brought about disruptive changes. Artificial intelligence robots replace traditional human technicians to provide customers with lower-priced, better-experienced, high-quality, sustained and stable massage therapy services, which has long become a reality in the industry. Take Xiuyu’s deep exploration in the field of health and wellness over the past two decades as an example. Among the company’s nearly 1,000 directly-operated stores across the country, 70% of manual services have been replaced by artificial intelligence robots.

Some authoritative experts in the industry said that AI has changed the future of many industries and also represents the mainstream trend of the future of the health industry. "Only the great changes in the industry brought about by artificial intelligence will have a real future." It can be expected that many developments in the future will In the industry, especially the service industry including massage therapy, whoever can firmly grasp the AI ​​trend and solve the core and most important labor cost problem will truly win the unlimited business opportunities in the future.

Only good business will have a good future, and the health field is a huge blue ocean

Since the end of the 20th century, the number and proportion of the elderly population in our country have continued to increase, and we have entered an aging society. According to data from the National Health Commission, it is expected that during the "14th Five-Year Plan" period, the total number of people aged 60 and over will exceed 300 million, entering the moderate aging stage; around 2035, the number of people aged 60 and over will exceed 400 million. Entering the stage of severe aging.

The arrival of a society with an aging population, intensified social competition, and increased work and life pressures for young and middle-aged people have led to an increasing number of people in the market in need of elderly care services, health services, and pain relief services. The general health field, including the use of massage therapy to solve pain problems, has received unprecedented attention and has become a blue ocean market with unlimited business opportunities in the future.

However, the threshold for entering this market has become higher and higher. As our aging society deepens, we are not only witnessing a surge in the number of older people, but also observing a sharp decline in the number of young people. As the demographic dividend disappears, fewer and fewer young people become the main labor force in the service industry, and labor costs are rising sharply. Some people in the industry jokingly call this phenomenon, "You may be able to buy an air conditioner for 500 yuan, but you can't afford the installation fee of 1,000 yuan."

On the one hand, there is increasing demand, on the other hand, there are fewer and fewer companies that can afford the high labor costs. With this increase and decrease, the imbalance between supply and demand in the health industry is becoming more and more serious. In other words, in an industry that clearly has huge business opportunities, interested parties are faced with the dilemma of being unable to enter. Solving the core problem of the service industry, namely labor cost, has become an urgent and important task.

The high labor cost dilemma in the service industry can only be solved by AI

The arrival of the AI ​​trend has brought the best opportunity for the service industry to solve the labor cost dilemma. Take Xiuyu, the official sponsor of the Chinese National Women's Basketball Team, which was founded in 2005 and has a history of nearly 20 years, as an example. Because it relies on artificial intelligence robots to free up 70% of the store's manpower, its employment costs have directly increased from 50% to 50%. That's down to 33%, and the results are stunning. Relevant statistics show that since the launch of the Xiuyu artificial intelligence robot, the first order transaction rate of experience customers has been close to 50%, and customer satisfaction has exceeded 99%.

In fact, artificial intelligence has immediate advantages in replacing high labor costs. The marginal cost of robots continues to decrease, while the labor cost of real people increases proportionally or super-proportionally. Robots, on the other hand, "do not need to rest or take vacations", so they can provide more and better services than human technicians.

One point that cannot be ignored is, "You won't believe that wages in 10 years will be the same as today, but the cost of using equipment to replace labor with machines is constant."

Secondly, practice has proved that although the prices of the two are the same, more and more customers prefer using artificial intelligence robot services compared to real people after experiencing the latter. Because robots have achieved a breakthrough in the standardization of the service industry, the service level will not fluctuate due to "human" factors such as mood swings and fatigue, but can achieve "always 100%".

Even in terms of price and actual results, artificial intelligence robots perform better than humans. Taking the Xiuyu Xiaotong robot as an example, it can achieve the effect of 15,000 human massages in less than half an hour, while the equivalent number of manual massages would take up to 12 hours. In other words, if you look at the purchase price based on a single massage, the price of the robot is only about 1/30 to 1/50 of that of a real technician, but the effect can be 30 times or even 50 times more than that of a real technician. Such cost-effectiveness can be said to be a "dimension-reducing crushing" of traditional technician services.

Obviously, in the massage therapy industry, AI’s replacement of real technicians not only changes the future of the industry, but also represents the future mainstream trend of the health industry.

The answers to the questions that entrepreneurs are most concerned about can be found in Xiuyu

Because the official announcement not long ago was to open the door for franchise investment, Xiuyu, which leads the industry with artificial intelligence, has received great attention from more entrepreneurs.

Looking closely at the reason, there is no doubt that Xiuyu has accurately solved the two key issues that entrepreneurs are most concerned about, namely whether the market is large enough and whether it can have differentiation barriers. In the former, the big health track chosen by Xiuyu is a well-deserved blue ocean in the future; in the latter, the artificial intelligence robots owned by Xiuyu have not only raised the competition barriers in the industry, but also have two artificial intelligence robots owned by Xiuyu - Xiuyu Xiao Tong Robot and Xiuyu Super V Thermal Power Robot both own intellectual property rights and have technical barriers that cannot be surpassed by other peers for at least 5 to 10 years.

Not only that, Xiuyu’s excellent business model that has been proven in practice is also very attractive. For example, Xiuyu empowers corporate management with digitalization and relies on Internet platforms such as Douyin to achieve digital marketing. This not only helps Xiuyu formulate more precise sales strategies, expand brand influence, achieve accurate customer acquisition, but also obtain higher returns. Xiuyu spends more than 100 million on brand advertising every year. This may seem like a huge expense, but the benefits it brings are equally astonishing.

For franchisees, cooperating with Xiuyu is like catching a "free ride". They not only have a steady flow of customers under the aura of Xiuyu, but also save the cost of publicity and digital operations, so they can rest assured and have no worries. Get high returns at low cost.

More than a hundred years ago, when the automobile first appeared, few people believed that it would replace the horse-drawn carriage; but now, people have long been accustomed to it. Just as the AI ​​wave is having a huge impact on all walks of life, the emergence of technology and advanced productivity will always be accompanied by the process of onlookers going from unfamiliarity to familiarity to acceptance. While bringing us higher efficiency and better experience, it also brings us higher efficiency and better experience. Give those with advanced strategic vision in the industry opportunities to accelerate development. The success of Xiuyu is an exemplary embodiment of this model.

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