The popularity of electric vehicles is having a sluggish impact on sales in China's fuel vehicle market. Mitsubishi Motors announced that it would stop producing new cars in China from March to May this year, and now they plan to extend the suspension beyond June. The news has been confirmed by multiple relevant sources, but the specific date for resuming production has not yet been determined.
Mitsubishi Motors currently has a factory in Hunan that mainly produces Outlander and other SUV models. The factory is a joint venture between Mitsubishi and GAC. According to data, Mitsubishi sold only about 31,800 cars domestically in fiscal year 2022, half as much as the same period last year. Although Mitsubishi launched the new Outlander in December, its sales have been below expectations.
Other Japanese car brands have also been impacted by domestic new energy vehicles, which needs to be emphasized. In fiscal 2022, Mazda's domestic sales fell by nearly half, while Nissan's sales dropped 27%.
The editor previously reported that Mitsubishi Motors plans to invest 1.4 trillion by fiscal year 2030 in order to cope with the increasingly fierce competitive pressure from Chinese and European manufacturers in the field of electric vehicles (EV) and hybrid vehicles (HV). Japanese yen (approximately 705.6 billion yuan) is used for the research and development and production of electric vehicles and hybrid vehicles. This shows that Mitsubishi Motors attaches great importance to the transformation of the future automobile market.
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