The last time the VR concept was so popular was seven or eight years ago.
At that time, Baofeng Feng Xin had not yet been arrested and launched the Baofeng Magic Mirror VR head-mounted display device; LeTV was also vigorously developing the VR ecosystem and spending a lot of money to get involved; Huawei launched the Honor V8 (at that time, Huawei Honor was still Not separated), even the packaging box is specially made into VR glasses.
At that time, many people were optimistic that VR would grow into a large market worth hundreds of billions.
However, as the capital winter began to appear in the second half of 2016, capital’s pursuit of VR and AR also came to an abrupt end.
Although killer applications such as "Pokemon GO" have been born over the years, and the concept of "Metaverse" was born in 2021, to this day, the VR and AR industries have still not reached a market worth hundreds of billions. The scale is such that some people have even written articles accusing VR of being a “big scam.”
But in 2023, the situation seems to be different!
Within one day on June 1, two new MR head-mounted displays were launched on the market: during the day, OPPO launched the MR Glass Developer Edition for developers; in the evening, Meta launched a new MR head-mounted display: Quest 3.
OPPO’s MR Glass Developer Edition is an MR product for developers, designed to promote MR software development and MR ecological development. It is equipped with Qualcomm Snapdragon XR2 Plus processor and Snapdragon Spaces XR development platform.
As for the new generation of Quest 3 head-mounted display device launched by Meta, compared with the previous generation product, Quest 3 has a lighter structure, a more comfortable wearing experience, and a more outstanding display effect. It is equipped with Qualcomm’s new generation XR chip, and its GPU performance is Twice that of the previous generation.
Quest 3 is equipped with two full-color perspective cameras and a depth sensor, which can give users a stronger mixed reality experience. Users can adjust the display angle without taking off the helmet, and the perspective effect is enhanced. You can still use your phone while wearing a helmet.
The reason why the two products are released at this time is to intercept Apple’s first MR head-mounted display device that may be released at WWDC2023.
It must be said that, driven by Apple, many technology companies have once again set their sights on the XR field this year. According to Meta executives, in 2023, the VR industry will enter the 2.0 era.
As for whether the XR industry will really explode, there are still a few days until the Apple WWDC2023 conference. By then, we can pay attention to how Apple will promote the development of the XR industry.
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