Microsoft seeks paid revenue to provide value-added services to enterprise users through AI capabilities

According to news on June 3, Microsoft is vigorously promoting its AI capabilities and actively seeking revenue sources from paid services. To this end, Microsoft plans to work with more than 600 of its largest customers, including well-known companies such as Bank of America, Walmart, Ford, and Accenture, who are expected to use their Office Test the use of AI functions in 365 productivity applications.

According to people familiar with the matter, at least 100 customers have agreed to pay an annual fixed fee of up to US$100,000 (approximately RMB 709,000) to provide services to 1,000 subscribers. These customers pay an additional 40% compared to the original enterprise subscription to automate tasks in Word documents, such as writing text and creating PowerPoint slides.

Previously, Microsoft announced the launch of Microsoft 365 in March this year Copilot's assistant. This assistant is powered by OpenAI’s GPT-4 technology and can assist users in Microsoft Generate documents, emails, presentations, etc. in 365 applications and services. Copilot comes to Microsoft like an assistant The sidebar of the 365 application serves as a chatbot that users can summon at any time and generate text in documents, create PowerPoint presentations based on Word documents, and even help use functions such as pivot tables in Excel.

Microsoft’s promotion plan for AI capabilities is expected to bring new revenue streams to the company. Microsoft needs to find a paid services model to ensure returns, since the operating costs of AI capabilities are relatively high. Microsoft hopes to provide more value-added services to business users by cooperating with large customers and charging additional fees to achieve a win-win situation.

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