For $3,499, Apple releases VR/MR head-mounted display Vision Pro, to be sold in 2024

(Nweon June 6, 2023) In the One More Thing session of the WWDC 2023 conference, Cook officially released the company's first VR/MR device Vision Pro, priced at US$3,499, and will be released in the United States next year Available at Apple official retail stores. The Apple CEO excitedly expressed his belief that mixed reality technology is a far-reaching technology. Just as the iPhone opened an era of mobile computing, Vision Pro will open a new era of spatial computing.

Cook commented: “Today marks the beginning of a new era of computing. Just as the Mac has brought us into the era of personal computing and the iPhone has brought us into the era of mobile computing, Apple Vision Pro will bring us into space. The age of computing. Building on decades of Apple innovation, Vision Pro is ahead of anything ever produced, with a revolutionary new input system and thousands of groundbreaking innovations. It brings our users incredible A trustworthy experience while bringing exciting new opportunities to our developers."

Mike Rockwell, vice president of Apple's Technology Development Group, pointed out: "Creating our first space computer required invention in nearly every aspect of the system. Through the tight integration of hardware and software , we designed a compact, wearable form of a space-independent computer that is the most advanced personal electronic device ever created."

Headset and operating system

In terms of head display design, the front end contains a whole piece of 3D-formed and laminated glass, with an optically polished surface and a custom-made aluminum alloy frame. The lightweight eyecup is designed with soft fabric and adjustable elastic straps to ensure audio remains close to the user's ears, while the headband in multiple sizes features a 3D weave for comfort, breathability and stretch. In addition, the headband is fixed by a single mechanism, making it easy to change the size and shape.

The device uses Micro OLED technology to pack 23 million pixels into two displays. Every display size features wide color and high dynamic range. Users with vision correction needs can use ZEISS optical inserts to ensure visual fidelity and eye tracking accuracy.

To support the low-latency requirements of spatial computing, Apple designed visionOS from the ground up based on decades of engineering innovation in macOS, iOS, and iPadOS. In addition, Apple Vision Pro provides a spatial audio system, and the audio components on both sides each have a set of dual driver units, which can bring personalized spatial audio customized according to the shape of the user's head and ears.

In terms of interaction, users can navigate the app by simply looking at the app, pinching their fingers to select, flicking their wrist to scroll, or using voice commands.

Apple Vision Pro also provides a new feature called EyeSight to help users stay connected with those around them. When a person approaches the Vision Pro user, the device appears transparent and reveals the user's eyes. When a user is immersed in a purely digital environment or using an application, EyeSight provides visual cues to those around them.

Apple Vision Pro is also equipped with a high-performance eye tracking system and the unique M2 R1 dual-chip design. Among them, M2 provides independent computing operations, while the new R1 chip handles input from 12 cameras, 5 sensors and 6 microphones to ensure that the content feels like it is appearing in front of the user in real time. It is worth mentioning that the R1 can transmit a new image to the display in 12 milliseconds, which is 8 times faster than the blink of an eye.

Apple Vision Pro can be used all day when plugged in, and can achieve up to 2 hours of battery life when using a high-performance external battery.

Application Experience

In terms of office, visionOS can allow applications to be displayed side by side at any ratio and provide you with unlimited screen space. It also provides a new way of multitasking and supports Magic Keyboard and Magic Trackpad. Not only that, this device is compatible with Mac and displays the Mac screen in a virtual space.

In terms of entertainment, users can play more than 100 Apple Arcade games on any large screen and enjoy movies and TV shows on a giant screen like a cinema. It is worth mentioning that Disney CEO Bob Iger attended the Apple Vision Pro launch event and declared that it is a "revolutionary" platform that allows the company to create "depth" in an unprecedented way. Immerse yourself in the story. He said that Disney will be launched on Vision Pro as the first application.

This company specifically mentioned FaceTime. With Apple Vision Pro and spatial audio, you will feel like participants are speaking from a specific location. During a FaceTime call, machine learning technology will reflect the user wearing Vision Pro as an Avatar and reflect any facial and hand movements in real time.

In addition, Apple has prepared a new App Store for Apple Vision Pro, where users can discover apps and content developed by developers for visionOS and access thousands of compatible iPhone and iPad apps. Apple’s developer community can go one step further and leverage the powerful and unique capabilities of Vision Pro and visionOS to design new app experiences and reimagine existing spatial computing app experiences.

Apple emphasizes that Apple Vision Pro attaches great importance to privacy. For example, this company specifically released the Optic ID security authentication system. It analyzes the user's irises under various invisible LED light exposures and is then used to unlock the Apple Vision Pro. The user's Optic ID data and the user's gaze when browsing Apple Vision Pro are private data and will not be shared with Apple or third-party applications or websites.

Apple Vision Pro starts at $3,499 and will be available early next year on apple.com and local Apple stores in the United States. It will be launched in more countries in the future. By then, consumers can learn about, experience and personalize Vision Pro at Apple stores. For more information about Vision Pro, visit apple.com/apple-vision-pro.

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