To prevent others from taking advantage of the hot spots, Apple's Vision Pro does not mention the word metaverse at all.

Quick Technology News on June 6, at a press conference early this morning, Apple released the long-rumored MR mixed reality headset Vision Pro. The price is as high as 3,499 US dollars, which is 25,000 yuan. It can be said that Apple The product with the highest starting price is even more expensive than a Mac computer.

At this press conference, there was another detail that attracted people's attention. That is, Cook did not mention the three words Metaverse (Metaverse) throughout the press conference, but used space computing. As a substitute for noun, he said that Vision Pro brought people to spatial computing, just like the Mac brought people to personal computing and the iPhone brought people to mobile computing.

This is not the first time that Apple has avoided mentioning the concept of the Metaverse. In previous interviews, Cook said that ordinary people have no idea what the Metaverse is, and people should not be encouraged to live their lives in a virtual world.

Vision Pro is defined as a mixed reality device by Apple, not a VR virtual reality device.

Of course, there are other considerations without mentioning the metaverse. In fact, the concept of the metaverse has been over-hyped in the past two years, and it has already subsided from its climax. Even this concept is despised, so Cook does not mention it. These three words are also based on practical considerations, to prevent others from taking advantage of the hot spots, and to prevent others from associating Vision Pro with the Metaverse products that have cooled down, so as to maintain its uniqueness.

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