Is Microsoft completely abandoning Cortana? What should we think of the AI ​​market where only new people are smiling but old people are crying?

In the current world AI market, Chatgpt is undoubtedly the most famous and popular one. However, while Chatgpt became popular in the world, many previous generation AIs did not receive such good treatment. Siri, which has attracted much market attention He and Cortana are undoubtedly the latter. Just recently, Microsoft announced that it has officially abandoned Cortana. With GPT, will the old person be abandoned?

1. Microsoft completely abandons Cortana?

According to reports from Kuai Technology, Microsoft announced that it will stop supporting the voice digital assistant Cortana on Windows 10/11 at the end of 2023. According to Microsoft, Cortana will no longer be maintained as a separate Windows application later this year.

Of course, Cortana as a productivity assistant in Outlook mobile, Teams mobile, Microsoft Teams display, and Microsoft Teams rooms will not be affected for the time being. Microsoft says there are a number of alternative AI features available for Windows and Edge, such as Copilot.

Cortana is Microsoft’s virtual assistant. It was first launched on the Windows Phone 8.1 system in April 2014. It landed on the Windows 10 system in 2015 and subsequently launched Android and iOS versions. Cortana was once as famous as Apple's Siri, Amazon Alexa, and Google Assistant, and is one of the most well-known virtual assistants in the world.

However, with the decline of Windows Phone, Microsoft Cortana, which has lost the important entry point of smartphones, has fallen behind in the field of virtual assistants. A 2018 test by Loop Ventures found that Microsoft Cortana's accuracy rate was at the bottom of a comparison with Google Assistant, Alexa, and Siri.

2. How should we look at the AI ​​market where only new people are smiling but old people are crying?

For domestic users, Cortana may not be unfamiliar. As an AI voice assistant launched by Microsoft, Cortana has been widely used on multiple platforms such as PCs, mobile phones and Xbox One. However, recently Microsoft has decided to abandon Cortana. How should we view this matter?

First of all, the reason why Cortana was abandoned was due to Microsoft's own market failure. On the one hand, Cortana is Microsoft's smart assistant. It was once a standard feature of Windows phones. Later, it gradually declined after Microsoft abandoned Windows phones across the board. Without the support of the mobile phone market, Cortana has actually long lost its core usage scenarios. The lack of scenes is undoubtedly the core reason for Xiaona's abandonment.

On the other hand, although Cortana created a large market share in Microsoft's early days, as time goes by, Cortana's intelligence and user experience can no longer meet current needs. With the current development of large generative models, Cortana has been gradually eliminated. In actual use, many users will find that Cortana's answers are too rigid and lack flexibility and creativity. In contrast, GPT-based AI assistants have more flexible performance and better interactive experience.

Secondly, Microsoft's New Bing has achieved a comprehensive advantage over latecomers. In the Microsoft system, New Bing undoubtedly does better than Cortana. New Bing is a new generation search engine launched by Microsoft that integrates many AI technologies to help users obtain information faster and more accurately. In New Bing, Microsoft uses Chatgpt as its core technology and combines it with natural language processing, knowledge graph and other technologies to further improve the practicality and user experience of AI assistant. In comparison, Xiaona already seems backward and powerless. If Cortana was the previous generation of AI that Microsoft had already decided to eliminate, the emergence of New Bing accelerated the process. When New Bing was enough to complete all of Cortana's functions, Cortana was completely replaced. That's to be expected.

Third, the comprehensive replacement of New bing has arrived. new bing is an AI assistant based on GPT generation training. It is more intelligent and humane than Cortana in many aspects. new bing can provide instant information inquiry and a variety of services, from checking express delivery, ordering food and tickets to chatting and taking notes. At the same time, new bing also has stronger language understanding capabilities, which can better understand the user's intentions and emotions, and give more reasonable replies and solutions. Coupled with the blessing of New Bing, Microsoft's Edge browser can be said to be unparalleled. Such results have made Microsoft determined to eliminate Cortana.

Fourth, in the long term, with the continuous advancement of technology, the functions and performance of AI assistants will also continue to improve. Under such circumstances, the elimination and replacement of AI assistants will be faster. The speed at which the previous generation of AI will be replaced by the next generation will also become faster and faster. In the context of the rapid development of the artificial intelligence market in the future, especially the continued rise of generative large models and related artificial intelligence technologies, various intelligent assistants can continue to expand more abundant application scenarios. In this general environment, Cortana's demise is just the latest example of competition in the artificial intelligence market. Fierce competition in the AI ​​market and the rapid emergence of new technologies will accelerate the replacement of AI products.

Fighting in the AI ​​market, it may be the norm to see only new people laughing but not old people crying, and who will be eliminated next?

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