EU requires big tech companies to label AI-generated content, analysts say there are technical obstacles to actual implementation

News on June 6, according to United Press International, European Commission Vice President Vera Jourova announced on June 5 that the EU has asked Google, Facebook Technology platforms including , YouTube and TikTok detect images, videos and text generated by artificial intelligence (AI) and provide clear tags to users. Jorova said this was part of the European Commission’s efforts to combat disinformation: “Advanced chatbots like ChatGPT are able to create sophisticated, seemingly well-substantiated content and videos in seconds. image generators can create realistic-looking pictures of events that never happened; speech-generating software can imitate a human voice based on a few seconds of samples."

Tech companies are not obligated, however. Comply with this latest requirement from the EU as it is only part of a voluntary code of conduct. Some analysts believe that the implementation of this new regulation also faces technical obstacles, that is, there is currently no technology that can quickly and effectively detect AI-generated content, so most companies should only work on a "best effort" basis.

But Jorova said that Google CEO Sundar Pichai had previously told her that

Google is developing technology that can detect and label AI-generated content in real time, and Under continuous improvement

. In addition, Twitter is not on the list of companies required, because Elon Musk announced in May that he had withdrawn from this voluntary code of conduct. Jorova said that by opting out, Twitter had actually "chosen confrontation." She also said that Twitter had attracted a lot of attention and that its behavior and compliance with EU law would be subject to strict and immediate scrutiny.

According to IT House’s previous reports, the EU’s Digital Services Act will officially take effect on August 25 this year. At that time, large online platforms including Twitter will have to fulfill their legal obligations for content review. Companies subject to this regulation will face fines of up to 6% of global annual turnover and may even be banned from doing business in the EU.

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