Consumers accuse Canon of treating them like playthings: 618 live broadcast was criticized for hunger marketing

According to news on June 6, Canon caused dissatisfaction among consumers during this year’s 618 promotion. Some consumers complained that during Canon’s live lottery, tens of thousands of people waited for more than three hours, and in the end there were only 5 places. As a result, many people were unable to participate in the lottery and had to go to third-party channels to buy Canon cameras, and these The price from third-party channels is significantly higher than the official selling price. Consumers accused Canon of using starvation marketing tactics to treat them like playthings.

According to the editor’s understanding, Canon held a live broadcast event on the evening of May 31st. However, tens of thousands of consumers waited for more than three hours in the live broadcast room, only to find that the hot-selling camera was not on the shelves and was displayed as out of stock. This led consumers to suspect that the cameras were either snapped up by scalpers through technical means, or there simply weren't enough in stock. The Canon male anchor in the live broadcast room even stated verbally that "if the goods are placed too much, they will not be valuable." Finally, he deleted the replay video of the live broadcast event, which increased consumer suspicion and dissatisfaction.

Recently, many consumers have posted on social platforms accusing Canon of using hunger marketing strategies. Consumers believe that Canon deliberately created the illusion of camera supply shortage to attract consumers' attention and purchase, while increasing the scarcity and price of the product. This approach leaves consumers feeling cheated and angry.

#According to the editor’s understanding, some classic models of Canon cameras have always been difficult to buy. This may be due to the long production cycle of SLR cameras, which requires a certain amount of time to replenish inventory. In addition, Canon has also been affected by the epidemic. The problem of insufficient parts supply is more serious than expected. In order to alleviate the feeling of product shortage, Canon has to reduce the production scope of its products. In addition, the recent high demand for cameras and insufficient inventory have also made it difficult for consumers to buy their favorite products.

Although Canon has launched some discounts during the 618 promotion, many consumers are still unable to buy Canon cameras as they wish due to difficulties in buying and supply shortages. This has raised questions among consumers about Canon’s hunger marketing strategy, and has put forward higher requirements for how companies handle product supply and consumer experience. How to balance market demand and product supply has become a problem that Canon and other brands need to think about and improve.

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