AI storyboard master is online! Easily 'draft' your brand promotional video

The popularity of generative AI represented by ChatGPT has brought a shock to the artificial intelligence industry. This shock not only affects itself but also affects all walks of life. Brand marketing will inevitably be affected. In the AIGC era, AI chatbots, AI painting and other tools are emerging one after another. What new methods can be used for brand renewal? Let us take a look at the AIGC marketing practices of Baidu and Lenovo.

On June 6, Lenovo held a commercial product launch conference with the theme of "Business-oriented" in Beijing, releasing a series of new products including Lenovo Zhaoyang. In the preliminary warm-up of the press conference, Lenovo Zhaoyang and Baidu Wenxin Yige jointly created the AIGC brand promotional video "Our Workplace". The promotional video shows the wide range of application scenarios of Lenovo Zhaoyang's business notebooks in hospitals, government halls, coffee shops, classrooms and other places. The images of each scene in the video are based on the copywriting of Lenovo Zhaoyang's application in various scenarios, provided by Baidu Wenxin is generated in one frame, and he can be called the "AI storyboarding master".

The application scenario of Lenovo Zhaoyang Hospital generated by Baidu Wenxin Yige

Lenovo Zhaoyang brand was founded in 1995. It is China’s first domestic commercial laptop brand. Since its birth, it has always represented the highest technical level of domestic laptops. Looking back on the 28-year history, Lenovo Zhaoyang is not only an excellent business notebook, but also reflects an upward attitude of a generation of Chinese youth who live up to the times and move towards the sun. Why did such a long-established brand refresh find Baidu Wenxin and use AIGC's cutting-edge technology to create the industry's first AIGC brand promotion video?

Lenovo Zhaoyang Smart City application scenario generated by Baidu Wenxin Yige

The relevant person in charge of Lenovo Zhaoyang brand said that AIGC is currently very popular and we have been considering further rejuvenation of the brand. The new technology will undoubtedly be welcomed by a wider range of young people. I have previously paid attention to the AIGC video created by Baidu Wenxin Yige, People's Daily, and Xinhua News Agency, and hope to apply it to Zhaoyang's brand refresh. Wenxin Yige has rich styles and is easy to use. Combined with Zhaoyang's brand story, after determining the style of the picture, Wenxin Yige will perform AI painting. The quality of the picture and the accuracy of conveying the scene are extremely high. Based on AI painting and editing, The video effect also exceeded our expectations. AI painting products like Wenxin Yige will greatly reduce the production costs of marketing materials such as posters and videos, and even create more novel and interesting creative marketing cases.

Lenovo Zhaoyang application scenarios generated by Baidu Wenxin Yige

Wenxin Yige is an AI art and creative auxiliary platform launched by Baidu, which can realize a painting in one sentence. Users only need to enter a piece of creative text to generate a creative and exquisite painting. Since its launch, Wenxin Yige has been continuously updated, which has greatly improved the picture effect while improving the speed of painting generation. It has successively launched new painting styles such as two-dimensional, as well as a series of functions such as drawing pictures and secondary editing of pictures. , and through the launch of mini programs and intelligent recommendation of picture styles, the threshold for using the product is lowered, allowing users to create higher-quality and exquisite paintings through simpler descriptions.

The era of generative artificial intelligence has arrived, and AIGC is greatly improving the quality and efficiency of content creation. According to public reports, Wen Xinyige once disclosed that when many people are doing content creation, the first thing they think about is to use AIGC tools first, rather than starting from scratch. This AI-assisted method makes production efficiency improved. raised dramatically. Wenxin Yige pays great attention to practical applications in the design field. In scenarios such as website design and e-commerce image design, designers can use Wenxin Yige to batch generate main visual images, upload product images for one-click style conversion, and import posters using AI. Secondary editing, image modification, etc. can quickly and easily achieve low-cost image output.

Taking poster production as an example, the cost of poster production through AIGC can be reduced by 50%-80%, and the production time ranges from weeks to days. If you put it from the perspective of video generation, the cost savings will be even greater.

In addition to improving efficiency, AIGC can also help imagination emerge and create unique AI works. According to reports, Wenxin Yige can now use AI to create creative products such as rings and cakes, and has implemented it in product packaging design.

Wenxin Yige has also recently helped create more diverse creations through updated iterations of functions. Wenxin Yige turns on the inspiration mode under the intelligent recommendation style. When users generate multiple images, the resulting image styles are different, giving users diverse choices and bringing richer creative inspiration. New upgrades such as two-dimensional effects continue to cover a variety of creative styles, and a variety of effects allow users to paint as they please.

Currently, large models and AIGC are hot and continue to win the attention of young people. In the field of marketing, the value of AIGC is self-evident. Baidu and Lenovo have provided new ideas on how to further apply AI technology in marketing scenarios. The industry's first AIGC brand refresh video created by both parties broke through the difficulty and threshold of making previous brand promotional videos, and greatly reduced the production cycle and cost of brand promotional videos. In the future, large models will further qualitatively improve the effect of AIGC and bring more surprises to creative marketing in the emergence of AIGC imagination.

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